Sales & Expansion Director @BrandBastion

[Hiring] Sales & Expansion Director @BrandBastion

Mar 05, 2025 - BrandBastion is hiring a remote Sales & Expansion Director. đź’¸ Salary: competitive salary with team-based bonus. đź“ŤLocation: USA.

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Role Description

The Sales & Expansion Director will report to our CEO & Founder Jenny Wolfram and will play a pivotal role in driving revenue growth by leading our sales team and expansion efforts.

  • Forecasting & Revenue Growth:
    • Own the overall revenue forecast, spanning both new sales and upsells
    • Analyze pipeline trends and identify opportunities to improve conversion rates
    • Work cross-functionally with Marketing, Customer Success and Product to align on messaging and expansion strategies
  • Sales Process & Execution:
    • Oversee and optimize the sales process and deal stages, ensuring deals are accurately logged and forecasting is precise
    • Own the proposal decks and sales materials, making sure they are polished and aligned with our messaging and frequently updated
    • Oversee all the tools, systems and processes used by sales team
    • Work with the leadership team on pricing strategies, custom deals, and contract structures
  • Managing & Mentoring the Sales Team:
    • Directly manage 3-4 Account Executives and 1-2 Senior BDRs, helping them navigate challenges and close more deals
    • Provide deal coaching, objection handling, and sales training to improve win rates
    • Set and track team-wide new business revenue goals, ensuring accountability and performance
    • Hire new team members, providing onboarding and training
  • Overseeing Upsell Expansion (CSMs):
    • Lead upsell strategy for existing customers, managing a team of 8 Customer Success Managers from a revenue growth perspective
    • Set upsell and expansion targets, ensuring CSMs actively uncover and close opportunities
    • Step in to assist with high-value renewal negotiations and expansions
  • Expand through Partnerships:
    • Oversee BrandBastion’s strategic partnerships and set up new partnerships with marketing agencies and tech platforms
    • Build channel sales strategies with partners

Qualifications

  • Sales & Revenue Leader: You’ve scaled and optimized a revenue function across both new business and upsells
  • Player-Coach Mentality: You love mentoring but can still step in to help close deals when needed
  • Process-Driven: You ensure CRM hygiene, accurate forecasting, and a scalable sales playbook
  • Experienced in SaaS & Enterprise Sales: You’ve sold to large brands with multi-stakeholder deals
  • Strategic & Data-Oriented: You think big-picture and back your decisions with data

Requirements

  • 7+ years in B2B SaaS sales or account management, ideally in social media, martech, or ad tech
  • Experience managing both Account Executives and Customer Success Managers in a sales-driven environment
  • Strong background in sales forecasting, deal strategy, and pricing negotiation
  • Experience with HubSpot CRM and pipeline management
  • Ability to coach teams on enterprise sales, negotiation, and upsell strategies

Benefits

  • Compensation: Competitive salary package with team based bonus plan (details shared during interview process)
  • Equity: Significant stock options in a rapidly growing company
  • Impact: Shape the future of social media management alongside industry veterans
  • Freedom: Remote-first culture with flexible work hours
  • Travel: Annual team retreats in amazing locations
  • Learning: Personal development and mentorship opportunities

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đź“Ť Be aware of the location restriction for this remote position: USA
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Sales & Expansion Director @BrandBastion
Sales / Business
Salary đź’¸ competitive salary with team-based bonus
Remote Location
USA
Job Type full-time
Posted Mar 05, 2025
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️
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