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Demand Generation Manager @BrandBastion

[Hiring] Demand Generation Manager @BrandBastion

Mar 11, 2025 - BrandBastion is hiring a remote Demand Generation Manager. 💸 Salary: competitive compensation package. 📍Location: Brazil.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.

Role Description

You'll be at the heart of our growth efforts, driving lead generation, managing paid media, creating engaging content, and running multi-channel campaigns. Working closely with both marketing and sales, you'll help plan and execute campaigns to drive inbound demand, while also supporting outbound strategies. Your role will be essential in bringing our go-to-market approach to life, from strategy to execution.

  • Design and execute multi-channel marketing campaigns that attract, engage, and convert high-value prospects.
  • Develop Account-Based Marketing (ABM) initiatives to target and accelerate key accounts.
  • Create compelling marketing assets—landing pages, email campaigns, and ad creatives—to support inbound and outbound efforts.
  • Own our paid media strategy across Google, LinkedIn, Meta, and emerging channels.
  • Optimize budgets, audience targeting, and creatives to maximize ROI and pipeline growth.
  • Run continuous A/B testing on messaging, landing pages, and segmentation to improve conversion rates.
  • Collaborate with sales to develop outbound prospecting strategies that drive pipeline growth.
  • Create and implement personalized outreach sequences across email, LinkedIn, and other engagement platforms.
  • Use scalable tools and processes to enhance efficiency while maintaining hyper-personalized outreach.
  • Maximize every lead through a mix of email, paid retargeting, and automation to keep prospects engaged.
  • Implement engagement-triggered follow-ups to reach the right prospects at the right time.
  • Leverage marketing automation and sales intelligence tools to identify and act on real-time intent signals.
  • Measure campaign impact on pipeline and revenue, ensuring marketing spend drives business growth.
  • Experiment with new channels, strategies, and audience segments to unlock untapped opportunities.
  • Optimize conversion funnels and continuously refine approaches to scale impact efficiently.

Qualifications

  • Proven experience in B2B SaaS marketing, running multi-channel campaigns that drive growth.
  • Obsessed with data, insights, and A/B testing to optimize performance.
  • Excellent communicator (written and verbal English) – crafts high-converting ad copy, landing pages, and outreach messages that engage and convert.
  • Able to define big-picture strategies while executing and optimizing campaigns for results.
  • Skilled at balancing paid, organic, and outbound tactics to generate demand.
  • Works cross-functionally with sales, marketing, and product teams to drive aligned strategies.

Requirements

  • 3+ years of proven track record of leading demand generation campaigns in a SaaS startup or scale-up.
  • Experience scaling inbound marketing through paid media, SEO, email marketing, and content.
  • Strong understanding of ABM (Account-Based Marketing) strategies.
  • Expertise in paid media (Google Ads, LinkedIn Ads, Meta, etc.).
  • Data analysis and conversion rate optimization skills.
  • Proficiency in marketing automation platforms (preferably HubSpot).
  • Bonus: Experience using sales intelligence and outreach tools (We use ZoomInfo, Clay, and Lemlist).

Benefits

  • Competitive compensation package
  • Shape the future of social media management alongside industry veterans
  • Remote-first culture with flexible work hours
  • Annual team retreats in amazing locations
  • Personal development and mentorship opportunities

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Before You Apply
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📍 Be aware of the location restriction for this remote position: Brazil
‼ Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.
Back to Remote jobs  >   Marketing
Demand Generation Manager @BrandBastion
Marketing
Salary 💸 competitive compensation package
Remote Location
Brazil
Job Type full-time
Posted Mar 11, 2025
Apply for this position Unlock 54,734 Remote Jobs
️
📍 Be aware of the location restriction for this remote position: Brazil
‼ Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.
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