[Hiring] Senior B2B Insights Consultant @Appinio

Role Description

We are looking for a Senior Research Consultant (m/f/d) with a strong quantitative market research background to join our newly dedicated B2B research team in the DACH region. This specialized unit focuses on research projects that specifically survey B2B target groups, professional decision-makers, and niche business audiences.

• End-to-End B2B Project Lead: Manage quantitative research projects end-to-end, including B2B screening design, questionnaire drafting, platform setup, fieldwork monitoring, and data delivery.
• Methodology & Study Design: Optimise bespoke study designs across core use cases (e.g., Target Group Analysis, U&A, Pricing studies, Concept Testing) mainly tailored to hard-to-reach professional audiences.
• Senior Client Sparring & Advisory: Act as a trusted research partner to leading global consulting firms and major corporate clients. Work directly with experienced consultants and senior stakeholders to translate business questions into robust research approaches.
• Commercial & Scoping Collaboration: Partner closely with Sales and Account Management on project scoping, feasibility checks, and methodology definition for complex project requests.
• Process & Quality Enhancement: Contribute to standardizing B2B screening protocols, sampling frameworks, and best practices to coach other researchers and safeguard delivery speed and research quality across the team.

Qualifications

• 5+ years of experience in quantitative market research with a distinct focus on surveying B2B target groups and professional decision-makers (agency or consulting background required).
• Hands-on experience designing studies, writing questionnaires, and executing quantitative projects across core B2B use cases (e.g., U&A, Pricing studies, Concept Testing, Target Group Analysis).
• Proven experience creating executive-ready reports and presenting complex data through clear, compelling storytelling to senior client-side stakeholders.
• Strategic, commercially minded approach with the self-confidence to guide clients and defend research decisions under pressure.
• Ability to juggle multiple concurrent projects, prioritize effectively, and stay calm under tight deadlines.
• Proficient in German (C2 level required) and English, with outstanding written and verbal communication skills.
• Pragmatic, proactive, and resilient mindset with a passion for data quality and innovation.

Benefits

• Flexibility Policy: No hard cap on the number of vacation days you can take.
• Temporary Work from Abroad: If you're based in the EU, you can work outside your country of residence for up to 180 days per year.
• All the hardware you need and your own MacBook.
• If located in Hamburg or Berlin, access to a Deutschland ticket or mobility budget with the NAVIT app.
• Subsidised Urban Sports Club or ClassPass membership based on location.
• Access to co-working spaces in major cities (Hamburg, Berlin, Munich, London, Madrid, Barcelona, or New York).

Company Description

Appinio is a global market research company that combines an AI-powered insights platform with expert consultancy. We help companies understand how consumers think and make smarter decisions.