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Lead Product Manager (Apps)
@eyeo
[Hiring] Lead Product Manager (Apps) @eyeo
Feb 01, 2025 - eyeo is hiring a remote Lead Product Manager (Apps). 💸 Salary: unspecified. 📍Location: Northern America, Europe.
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.
Role Description
We're searching for a passionate and strategic Senior Product Manager to spearhead the evolution of our freemium applications. You'll be the driving force behind our mobile-first strategy, owning the product vision, roadmap and execution across iOS and Android. But that's not all – you'll also have the opportunity to explore new horizons, potentially expanding our product reach to desktop and beyond.
- Develop and champion the product vision, strategy and roadmap for our freemium mobile apps, aligning with the overall company goals and revenue targets
- Conduct in-depth market research, customer analysis and competitor analysis to identify opportunities and unmet user needs within the freemium mobile landscape
- Define and analyze key metrics for user acquisition, engagement, retention and monetization (e.g., LTV, ARPU, churn rate, conversion rate)
- Collaborate with the marketing team to design and implement effective user acquisition campaigns and optimize the user onboarding process
- Develop and refine the freemium model, including pricing strategies, feature differentiation between free and paid tiers and in-app purchase offerings
- Design and implement A/B tests to optimize conversion rates, user engagement and monetization strategies
- Analyze user behavior, app performance and market trends to identify areas for improvement and growth within the freemium model
- Translate user needs and business requirements into detailed product specifications and user stories
- Prioritize and manage the product backlog, ensuring alignment with the product roadmap and business objectives
- Collaborate closely with engineering, design and marketing teams throughout the entire product development lifecycle
- Lead the ideation, development and launch of new features and enhancements for our mobile apps
- Stay informed about the latest mobile technology trends, best practices and competitive landscape, particularly within the freemium app market
- Contribute to the growth and development of the product team by mentoring and guiding junior product managers
Qualifications
- 5+ years of experience in product management, with a strong focus on mobile apps (iOS and Android) and growing freemium business models
- Proven track record of successfully launching and growing freemium mobile applications with a focus on user experience
- Deep understanding of mobile app development lifecycle, technologies and monetization strategies
- Strong analytical and problem-solving skills, love diving into app analytics to drive product decisions and optimize the freemium funnel (e.g., Firebase, Google Analytics)
- Excellent communication, interpersonal and presentation skills
- Experience working in an Agile development environment
- Passion for creating user-centric and innovative mobile experiences that drive user engagement and revenue
Requirements
- Experience with cross-platform subscription services
- Knowledge of ad-tech / mobile ad monetization
Benefits
- Work remotely or from one of our offices —we trust you to find what works best for you
- Full package of benefits (health insurance, choice of hardware, paid vacation days, professional development and relocation budget, sabbatical leave, etc.)
- * Some benefits vary subject to the hiring location
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| 📍 | Be aware of the location restriction for this remote position: Northern America, Europe |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Product
Product
|
Salary
💸
unspecified
|
Remote
Location
Northern America, Europe
|
|
Job Type
unspecified
|
Posted
Feb 01, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: Northern America, Europe |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
