[Hiring] Go To Market Strategy & Ops Lead @WorkWave

Role Description

WorkWave is seeking an experienced Go to Market Strategy & Operations Lead to join our Revenue Operations team. In this individual contributor role, you will work at the intersection of revenue operations, business analytics, and commercial strategy. You will partner directly with GTM and RevOps leadership to translate business priorities into scalable processes, reliable reporting, AI-driven automation, and actionable insights.

What You'll Do

• Revenue Reporting & Analytics: Build and maintain dashboards, recurring reports, and analytical models for pipeline, bookings, and core GTM metrics.
• AI-Driven Operations & Automation: Drive adoption of AI tools, automated agents, and workflow automations to streamline GTM operations.
• Data Enrichment & Hygiene: Ensure lead/account enrichment, manage deduplication and lead-to-account matching, and monitor data quality.
• Forecast Accuracy & Operating Rhythm: Lead the GTM forecasting cadence, enforcing data hygiene across sales stages to ensure executive visibility.
• Data Definitions & Governance: Maintain the GTM data catalog, standard operating procedures (SOPs), and data quality thresholds across the tech stack.
• Impact & Adoption Tracking: Measure active usage and ROI across tools and data assets to guide consolidation and investment decisions.
• Field Partnership: Shadow and support Sales and Customer Success teams to turn workflow feedback into productivity gains.
• ICP & Deal Insights: Refine our Ideal Customer Profile (ICP) using internal CRM data and market intelligence to help sellers accelerate deal cycles.
• Integration Optimization: Partner with Salesforce admins and data engineering to maintain integrations between sales tools, Salesforce, and the data warehouse.

Qualifications

• 5 to 7+ years in GTM strategy/ops, RevOps, business analytics, product management, or consulting in B2B SaaS.
• Deep familiarity with enterprise GTM stacks (Salesforce/CPQ, NetSuite, Tableau, Highspot, Gong) and leveraging AI to boost efficiency.
• Track record of using sales stack tools and analytics to enhance forecast accuracy and build data-backed ICPs.
• Ability to translate complex analytical findings into clear guidance for leadership and front-line teams.
• Structured approach to ambiguous problems with strong ownership and independent execution skills.

Bonus Points

• Hands-on experience with contact intelligence and enrichment tools such as ZoomInfo, 6sense, or Clay, and with sequencing or conversation intelligence tools.
• Working knowledge of APIs and how sales tools connect to a CRM and data infrastructure.
• Supporting tool adoption across SDR, AE, Account Management, and Customer Success teams.

Benefits

• Robust benefits package, including health and dental and 401k with company match.
• Flexible Time Off policy or generous PTO plan (role dependent) and paid holidays.
• Tuition reimbursement.
• Robust Employee Assistance Program through TotalCare offering free counseling 24/7/365, plus financial counseling, legal guidance, adoption assistance services, and much more!
• 24/7 access to virtual medical care with Teladoc.
• Quarterly awards based on peer nominations.
• Regional discounts and perks.
• Opportunities to participate in charitable events and give back to the community.

Company Description

WorkWave is the leading provider of cloud-based software solutions to pest control, lawn care, landscape management, and other green industries. Our special sauce is our team: We’re a group of makers, doers, creative thinkers, and hard workers, and we’re always looking for individuals who embrace those ideals to come and help us grow. When you become a part of this company, you’ll become part of a dynamic, friendly, fun, and forward-looking community.