[Hiring] Principal, Social Strategy @Incubeta

Role Description

As a Principal within the Marketing Intelligence team, you lead the application of insight, strategy and market intelligence within your discipline to guide marketing decisions across client partnerships and new business opportunities.

• Sitting within Incubeta's strategic consulting layer alongside Client Service, you translate complex client challenges, consumer behavior and market signals into clear strategic direction that drives measurable business outcomes.
• You develop a deep understanding of client businesses, their customers and the competitive landscape, ensuring creative, channel and marketing strategies are grounded in evidence and aligned to long-term growth.
• Working closely with Client Partners and cross-functional specialists, you ensure intelligence and strategic thinking flow across teams to inform planning, investment decisions and the evolution of our solutions.
• As a Principal, you bring deep expertise in your discipline and help shape how Incubeta applies that expertise to solve complex client problems.
• Your perspective strengthens client relationships, supports new business opportunities and advances the strategic capabilities of the agency.
• Operating with an entrepreneurial mindset, you continuously look for ways to improve how insight, strategy and technology are applied, strengthening marketing effectiveness and contributing to what Incubeta is known for in the market.

Qualifications

• Advanced English speaking and writing skills.
• Minimum 6 years of hands-on paid social experience, preferably at least 2 years at a senior or lead level in an agency.
• Advanced, recent LinkedIn Ads experience.
• Advanced Meta Ads experience.
• Intermediate Reddit Ads experience for awareness campaigns.
• Proven results in lead generation with long consideration cycles.
• Acts as the senior technical escalation point for clients and specialists across LinkedIn, Meta and Reddit.
• Experience working directly with senior client stakeholders and internal commercial teams.
• Experience with measurement plans and tracking QA.
• Able to take over live accounts within two weeks with minimal hand-holding.
• Certifications (current, or completed within the first 30 days):
• Meta Certified Media Buying Professional
• LinkedIn Marketing Academy certification (LinkedIn Ads or Marketing Strategy)
• Computer skills: Microsoft Office Suite, Google Sheets/Docs/Slides, project management software.

Requirements

• LinkedIn and Meta CRM integrations (Salesforce, HubSpot).
• Platform lift studies, such as Meta Brand Lift or Conversion Lift.
• Meta Certified Marketing Science Professional.
• Reddit Ads Formula certification.
• Google Analytics 4 and Google Tag Manager.

Benefits

• Most new hires fall within the posted salary range, with opportunities to earn more over time based on individual and company performance.
• Initial offers are determined by several factors including relevant knowledge, skills, experience and location.