[Hiring] Director, Portfolio Strategy & Product Marketing @Tidal Vision

Role Description

The Director, Portfolio Strategy & Product Marketing leads the commercial strategy and market success of Tidal Grow AgriScience’s product portfolio. The role owns segmentation, targeting, positioning, pricing, channel strategy, label and claims strategy, launch planning, and lifecycle commercialization.

This role is a critical member of the Product organization, working alongside Product Management and R&D to shape and commercialize Tidal Grow AgriScience's product portfolio. As the portfolio's commercial leader, the Director drives:

• Market strategy
• Positioning
• Pricing
• Channel strategy
• Launch planning
• Lifecycle commercialization

to ensure products achieve successful market adoption and long-term growth.

Qualifications

• Bachelor’s degree in agriculture, agronomy, agricultural economics, marketing, business, crop science, or a related field.
• At least 15 years of progressive experience in agricultural product marketing, portfolio strategy, product management, market development, or commercial leadership.
• Commercial leadership experience across both crop nutrition/fertilizer and crop protection.
• Proven success leading segmentation, positioning, pricing, channel, launch, lifecycle, and portfolio strategies for agricultural products.
• Strong understanding of grower economics, agricultural distribution, retail channels, product labels, claims, and commercialization requirements.
• Ability to translate technical and field-performance data into differentiated value propositions and commercially compelling strategies.
• Strong financial acumen and experience developing value-based pricing, channel economics, and product business cases.
• Proven ability to lead cross-functional teams and drive decisions without direct authority.
• Executive-level communication, judgment, and presence.

Requirements

• MBA or advanced degree in agribusiness, marketing, agricultural economics, agronomy, or a related field.
• Experience leading a multi-product portfolio within an established agricultural input company.
• Experience launching and scaling innovative or technically differentiated agricultural products.
• Experience across distributor, retailer, and direct-to-grower channels.
• Success operating in an entrepreneurial or rapidly scaling business.

Benefits

• Medical, dental, and vision insurance
• Optional FSA/HSA
• 401k with 6% employer match
• Life and AD&D insurance
• Employee Assistance Program
• Short & long term disability
• Tuition reimbursement
• 21.67 days of paid time off + 10 holidays