[Hiring] Director of Product Marketing @Cyera

Role Description

Cyera is hiring a Product Marketing Director to own go-to-market for DataWatcher, our managed service for the Cyera Data Security Platform, and for our proactive services portfolio: the Data Risk Assessment, the AI Security Readiness Assessment, and the Incident Materiality Assessment. This is a senior individual-contributor role with real strategic scope. You will define how Cyera positions services alongside its platform, turn expert-led offerings into repeatable and scalable pipeline drivers, and partner with Sales, Customer Success, Services, and the CSO team to make services a core part of how customers adopt and expand with Cyera.

Responsibilities

• Own the story and the go-to-market for four offerings: DataWatcher, Data Risk Assessment, AI Security Readiness Assessment, and Incident Materiality Assessment.
• Define positioning, messaging, and value propositions for DataWatcher and each proactive assessment, connecting them to the Cyera platform.
• Build a services narrative that resonates with CISOs, security leaders, and data and AI governance owners.
• Own the go-to-market plan for each offering: audience, use cases, entry points, sales motion, and success metrics.
• Position proactive assessments as entry points that lead to platform adoption and paid services engagements.
• Lead launches and relaunches, including new assessment variants and responses to market events.
• Create sales and partner enablement materials: solution briefs, datasheets, pitch decks, FAQs, objection handling, battlecards, and ROI tools.
• Partner with Demand Generation, Field Marketing, and Content to run campaigns, webinars, and events.
• Create meaningful content to support demand generation and sales engagement, including ebooks, videos, and webinars.

Qualifications

• 10+ years of product marketing, solutions marketing, or closely related experience in B2B technology, with at least 3 years in cybersecurity, data security, risk, or a comparable technical enterprise category.
• Proven experience marketing services, managed services, subscription advisory, or professional services offerings, ideally alongside a software platform.
• A track record of owning positioning and messaging, and of leading end-to-end launches that produced measurable pipeline or revenue.
• Experience selling to or building content for CISOs and senior security and risk leaders.
• Excellent written and verbal communication skills, with the ability to turn complex technical and advisory work into clear, compelling stories.
• Experience building sales enablement that field teams actually use, and working closely with sales leaders and solution engineers.
• Comfort with data: setting success metrics, tracking funnel and performance, and adjusting plans based on data.
• Bachelor's degree or equivalent practical experience.

Requirements

• Compensation Range: $190,000-$220,000.
• This range represents total compensation and may include incentive for sales roles, equity, or benefits, as applicable.
• Final salary will be determined based on work experience, skills, qualifications, and other operational considerations.
• This role may be eligible for potential merit increases based on individual or company performance.

Benefits

• Ability to work remotely, with office setup reimbursement.
• Competitive salary.
• Unlimited PTO.
• Paid holidays and sick time.
• Health, vision, and dental insurance.
• Life, short and long-term disability insurance.