[Hiring] Director - Commercial Planning + Execution @Gap Inc.

Role Description

The Director - Commercial Planning + Execution leads Old Navy’s end-to-end commercial value strategy and execution, owning the total Commercial Plan from foundational day-in, day-out value through measurable incremental events and the primary marketed value proposition. This leader translates financial objectives, customer insights, product priorities, historical performance, competitive context, and business needs into a compelling and disciplined Commercial Plan.

This leader owns both the art and science of the Commercial Plan — determining when and where commercial intervention is needed, shaping value strategies that are financially productive and customer relevant, and ensuring flawless execution across the customer experience.

Working closely with Marketing, Finance, Merchandising, Merch Planning, Online Experience, Stores, and other cross-functional partners, the Director serves as the strategic leader of Old Navy’s commercial value agenda. The role owns the Commercial Plan end-to-end — from pre-season strategy and scenario planning through execution, in-season decision-making, and post-event hindsight — ensuring the total value architecture delivers business objectives while supporting the broader seasonal brand and product strategy.

Qualifications

• 7–10+ years of experience in commercial planning, promotional strategy, merchandising, financial planning, marketing strategy, or related retail/consumer disciplines.
• Deep financial and commercial acumen with demonstrated ability to translate business objectives and performance data into actionable strategies.
• Strong understanding of customer behavior, promotional economics, product performance, and omni-channel retail.
• Demonstrated ability to move fluidly between strategy and execution, from developing a commercial recommendation to ensuring flawless delivery.
• Strong analytical skills with the ability to synthesize complex information into clear insights, recommendations, and executive-level narratives.
• Proven ability to proactively identify business risks and opportunities and influence cross-functional action.
• Exceptional cross-functional leadership and ability to drive alignment across Finance, Merchandising, Planning, Marketing, Digital, and Stores.
• Strong people leadership with demonstrated success developing strategic capability within teams.
• Ability to navigate ambiguity, make decisions with incomplete information, and deliver results in a fast-paced environment.
• Excellent communication, presentation, and executive influence skills.
• BA/BS required; MBA or advanced degree a plus.
• A sense of humor, curiosity, and passion for the customer and the business.

Requirements

• Own the development of Old Navy’s total commercial value architecture and Commercial Plan.
• Define the role each commercial lever plays within the total value architecture.
• Translate financial targets, customer behavior, historical performance, competitive and market insights, product priorities, and inventory opportunities into clear commercial strategies and recommendations.
• Partner with Marketing Strategy to integrate the Commercial Plan into the broader Seasonal Blueprint.
• Establish promotional guardrails and decision frameworks.
• Lead pre-season scenario planning and pressure-test commercial strategies.
• Represent the commercial perspective in key seasonal planning and investment forums.
• Serve as the organization’s strategic expert on commercial value.
• Proactively identify emerging business risks and opportunities.
• Develop and evaluate scenarios across value proposition, offer, timing, breadth/depth, category participation, and promotional cadence.
• Connect commercial performance with customer behavior, product performance, competitive activity, inventory position, and broader business context.
• Influence senior leaders and cross-functional partners through clear, data-driven recommendations.
• Act as a key connector across Finance, Merchandising, Merch Planning, Marketing, Online Experience, Stores, and Operations.
• Own the Commercial Plan from strategy through execution.
• Lead the development and delivery of the full Commercial Plan across all value levers.
• Maintain the detailed executional Commercial Plan calendar.
• Ensure alignment between commercial intent and the customer experience.
• Lead cross-functional readiness for major commercial events.
• Establish clear decision rights, call dates, communication frameworks, and operating rhythms.
• Continuously monitor commercial and business performance.
• Lead commercial scenario planning and decision-making in-season.
• Assess the financial, customer, operational, and brand implications of proposed changes.
• Mobilize cross-functional teams around agreed-upon changes.
• Balance immediate business needs with the broader seasonal strategy.
• Lead and develop a high-performing Commercial Planning team.
• Build the team’s capabilities beyond execution.
• Create a high-trust culture that encourages curiosity and proactive problem solving.
• Develop talent through coaching, stretch opportunities, direct feedback, and clear career development.
• Continuously improve Commercial Planning processes, tools, operating rhythms, and cross-functional ways of working.

Benefits