[Hiring] Website & Lifecycle Marketing Lead @THE/STUDIO

Role Description

You will own everything a customer reads and experiences after they find us: the website, lifecycle communication, email, and the positioning and messaging behind all of it. The goal is simple: more visitors become customers, and more customers come back.

This is an in-house role. It depends on collecting and applying knowledge about our product, market, and audience every week, which is why we are not outsourcing it.

What You’ll Do

• Website and CRO: Own the structure, messaging, and conversion of our website and key product pages. Plan and run tests that can be read, and ship changes with design and engineering.
• Lifecycle communication: Build the customer journey after the first order: onboarding, reorder triggers, win-back, and repeat paths. Own our recurring revenue goals together with the Head of Marketing.
• Positioning and messaging: Define how THE/STUDIO and each product line are positioned for each customer segment. Keep one source of truth used by the website, ads, sales, and our AI sales agent.
• Email: Plan, write, and run lifecycle and marketing email as part of customer communication.
• Customer research: Turn sales calls, customer conversations, and reviews into copy, page changes, and new tests.
• Reporting: Measure your work on revenue and CRM data: conversion rate, repeat revenue, repeat order value.

Qualifications

• 4+ years in B2B or e-commerce marketing with ownership of website conversion, messaging, or lifecycle.
• A track record of copy and pages built from real customer research, not assumptions.
• Experience building lifecycle or email programs, with results you can show in revenue.
• Solid A/B testing basics: sample size, a single primary metric, a minimum effect worth acting on.
• Ability to own work end to end with little supervision, from strategy to shipped page or flow.
• Fluent written English.

Nice to have

• Experience with funnels that mix self-serve and sales-led buying.
• Hands-on with a CRM (Pipedrive, HubSpot) and an email platform.
• Experience writing prompts or knowledge bases for AI sales or support agents.
• Background in custom manufacturing, merch, or print on demand.

Compensation & Terms

• Flexible & Competitive: We offer competitive, outcome-driven compensation packages tailored to the candidate's level of impact.
• Engagement Type: Full-time, exclusive independent contractor role.

Our Hiring Process

• Submit Application: IMPORTANT! Please submit your resume/CV in English.
• Initial Screen: Brief intro chat to evaluate mutual fit, communications, and expectations.
• Assessment / Case Study: (If applicable for the role) Practical demonstration of your capabilities.
• Final Executive Interview: Conversation with key team members.
• Reference Checks: Verification of past performance with former leaders and CEOs.

Note that every role is different, so the process may vary depending on the requirements of the role. Please note that due to the volume of applications we receive, we may not be able to provide feedback to all applications.

THE/STUDIO is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive, high-performance culture free from discrimination.