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Marketing
Vice President of Marketing
@Carbon Direct
[Hiring] Vice President of Marketing @Carbon Direct
Feb 22, 2025 - Carbon Direct is hiring a remote Vice President of Marketing. đź’¸ Salary: $175,000-$285,000. đź“ŤLocation: USA.
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Role Description
Carbon Direct is seeking a strategic, commercially-minded leader to drive our marketing efforts—going beyond the standard playbook. As VP of Marketing, you will shape how the market understands who we are and what we do, using marketing as a tool to advance Carbon Direct’s broader objectives.
- Develop and execute a comprehensive, creative marketing strategy that aligns with Carbon Direct’s mission and commercial objectives, maximizing the value of marketing for business growth.
- Own the annual marketing plan, securing buy-in from executive leadership and ensuring it remains adaptable to market dynamics and company priorities.
- Lead and mentor a high-performing marketing team across brand, content, events, and product marketing, fostering a culture of creativity, strategic thinking, and commercial impact.
- Advance Carbon Direct as the leading voice in carbon management, positioning the company as a trusted, science-driven authority.
- Drive dissemination of high-quality thought leadership content, reports, and industry insights.
- Ensure brand consistency and messaging alignment across all touchpoints.
- Craft a market-relevant content strategy to deliver compelling white papers, blogs, reports, and case studies.
- Collaborate with all teams to tailor product positioning for Carbon Direct’s services and technology solutions.
- Develop and execute market-informed, strategic marketing campaigns that drive awareness, engagement, and conversion.
- Build and optimize data-driven performance marketing initiatives, tracking key KPIs.
- Partner closely with client engagement leadership to drive pipeline growth and enhance lead nurturing.
- Elevate Carbon Direct’s presence by building out a proactive, strategic PR approach.
- Develop and execute a cohesive events strategy to ensure our participation in key industry discussions.
- Drive thought leadership by securing speaking opportunities, media placements, and strategic collaborations.
- Represent Carbon Direct at conferences, industry panels, and climate policy discussions.
Qualifications
- Extensive experience in management consulting, strategic marketing, or go-to-market leadership, ideally within climate, sustainability, carbon markets, or a related field.
- Deep understanding of climate and carbon management landscapes.
- Proven ability to develop and execute strategic, commercially driven marketing initiatives.
- Strong executive presence with exceptional storytelling, writing, and communication skills.
- A data-driven, analytical approach to marketing strategy, performance measurement, and optimization.
- Demonstrated success in advising executives and collaborating cross-functionally.
- Experience leading and mentoring high-performing teams.
Requirements
- Ability to translate complex technical and policy topics into compelling, market-relevant narratives.
- Capability to engage senior stakeholders across industries and policy.
Benefits
- Comprehensive nationwide medical, dental, and vision coverage.
- Flexible vacation policy and ten company-wide holidays, plus annual winter break between Christmas and New Year's.
- 16 weeks of fully paid parental and family leave with no tenure requirement.
- Remote-friendly work culture with annual company-wide retreats.
- Reimbursement for your work-from-home setup and monthly work-from-home stipend.
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| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
đź’¸
$175,000-$285,000
|
Remote
Location
USA
|
|
Job Type
unspecified
|
Posted
Feb 22, 2025
|
️
| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
