[Hiring] Vice President of Growth Marketing @Rocket Companies

Role Description

Rocket Software is seeking a Vice President of Growth Marketing to lead the company’s global growth marketing organization. This is a highly strategic, commercially focused and AI-forward leadership role responsible for setting Rocket’s growth marketing direction and mobilizing the organization around the highest-value growth opportunities.

• Lead a large, global, multidisciplinary team through strong functional leaders.
• Establish priorities and accountability.
• Ensure the organization operates as an integrated partner to Sales, Solutions and Customer Marketing, Product, and the executive team.
• Provide strategic direction to the ABM leader and align functional leaders across Marketing, Sales, and Product around priority buyers, personas, accounts, and coordinated go-to-market action.
• Serve as a senior strategic partner to Sales, Revenue Operations, Product, Customer Success, regional marketing teams, the executive team, and channel and technology partners.
• Sponsor and lead high-priority cross-functional initiatives that increase pipeline, accelerate opportunities, support expansion, and grow direct and partner-influenced bookings and revenue.

Qualifications

• 15 or more years of progressive B2B marketing experience, including significant senior leadership responsibility.
• Demonstrated success leading a large, complex, global growth, demand, revenue, or integrated marketing organization through experienced functional leaders.
• Deep understanding of complex enterprise buying decisions, buying committees, account development, and long sales cycles.
• Proven experience setting go-to-market strategy and leading cross-functional growth initiatives across Marketing, Sales, Product, Customer Success, and Revenue Operations.
• Strong experience providing strategic direction to ABM leaders and building productive executive partnerships with Sales.
• Demonstrated ability to engage and influence enterprise buyers and senior internal stakeholders.
• Experience setting strategic direction across analytics, insights, and performance measurement, with the ability to provide effective executive oversight of MarTech strategy and investment.
• Demonstrated experience applying AI in marketing, including working with AI agents and leading enablement, adoption, or operating-model change.
• Demonstrated ability to lead and develop a large, globally distributed organization through senior functional leaders and create alignment across specialized teams.
• Strong commercial judgment, executive presence, and relationship-building skills.
• Demonstrated ability to turn strategy, customer insight, and data into organizational priorities and measurable business outcomes.

Requirements

• Set Rocket Software’s global growth marketing strategy and hold the organization accountable for measurable pipeline, bookings, expansion, and revenue outcomes.
• Lead a large, global organization spanning account-based marketing, insights, analytics, performance, and marketing technology, leveraging experienced functional leaders.
• Set enterprise priorities, provide strategic guidance to functional leaders, and focus resources on the highest-value growth opportunities.
• Oversee an integrated growth operating model with clear goals, decision rights, accountability, and performance measures tied to commercial outcomes.
• Advise the executive team on market opportunities, buyer behavior, growth investments, go-to-market priorities, and performance.
• Develop, empower, and hold accountable strong functional leaders, while building a collaborative global organization with shared commercial accountability.
• Position Growth Marketing as a core part of Rocket’s revenue engine, partnering across the organization to activate repeatable go-to-market plays that drive bookings.
• Partner with the global ABM leader to set ABM and go-to-market direction, define repeatable motions for deal acceleration, and connect account-based programs to Rocket’s growth agenda.
• Ensure ABM strategy is grounded in account potential, buyer needs, relationship intelligence, engagement signals, and commercial priorities.
• Bring a clear, integrated view of what is driving growth to Marketing, Sales, and the executive team, and recommend how to optimize strategy, investment, and execution.
• Use performance, buyer, and account insights to identify opportunities, diagnose gaps, and guide how Marketing and Sales improve pipeline creation, opportunity progression, and expansion.
• Build trusted relationships across Sales, Marketing, Product, and the executive team through shared planning, transparent performance discussions, and accountability.
• Sponsor high-priority cross-functional initiatives with Sales, Product, Solutions and Customer Marketing, Revenue Operations, and other leaders to address growth opportunities and remove barriers to execution.
• Lead strategic projects that require executive alignment, coordinated decision-making, and action across multiple functions.
• Represent Growth Marketing with the executive team, bringing clear recommendations, investment choices, performance insights, and an enterprise perspective.
• Set the vision for an AI-forward Growth Marketing organization and champion adoption across teams, leaders, and ways of working.
• Partner with the Marketing AI Center of Excellence and functional leaders to drive enablement, build AI into go-to-market solutions and workflows, and scale the highest-value use cases.
• Bring practical experience working with AI agents and provide strategic direction for how agents are incorporated into the marketing operating model with appropriate human oversight, governance, and accountability.
• Guide how AI is used to strengthen buyer and account intelligence, segmentation, personalization, campaign activation, performance insights, and cross-functional coordination.
• Establish clear measures for AI adoption and business impact, and use results to determine which capabilities should be scaled, refined, or discontinued.
• Provide strategic direction for insights, analytics, and performance measurement, with executive oversight of marketing technology.
• Ensure MarTech, data, and insights investments support ABM, buyer engagement, measurement, and revenue priorities.
• Ensure leaders deliver an integrated view of account engagement, pipeline progression, marketing contribution, and revenue impact to guide investment and resource decisions.

Benefits

• Unlimited Vacation Time as well as paid holidays and sick time.
• Health and Wellness coverage options for Rocketeers and dependents.
• Life and disability coverage.
• Fidelity 401(k) and Roth Retirement Savings with matching contributions.
• Monthly student debt benefit program.
• Tuition Reimbursement and Certificate Reimbursement Program opportunities.
• Leadership and skills training opportunities.