[Hiring] Vice President, Content & Creative @Tivity Health

Role Description

Our Vice President, Content & Creative leads Tivity Health's brand strategy, content vision, and creative execution, reporting to the Chief Marketing & Engagement Officer. This role combines strategic leadership with creative excellence to shape how B2B and B2C audiences experience Tivity Health and its portfolio of brands.

Leading a team of designers and copywriters, the VP develops compelling narratives that translate complex business and healthcare concepts into engaging, audience-centered content that drives awareness, trust, and action.

Success in this role requires building strong partnerships across product, marketing, sales, innovation, and agency teams to deliver integrated brand experiences and high-impact campaigns.

The VP will elevate storytelling, strengthen brand consistency, and create memorable content that influences audience perception, supports growth initiatives, and delivers measurable business outcomes.

This leader must bring strong executive presence, sound creative judgment, and the decisiveness to move work forward in a fast-paced environment, while building trusted partnerships across teams and aligning creative choices to business outcomes.

Key Responsibilities:

• Set creative and content strategy: Define the creative vision, content priorities, and delivery strategy across Tivity Health’s brand portfolio, aligning work to business goals, audience needs, market insights, and growth priorities.
• Content Leadership: Develop and execute content strategies for employer, health plan, Medicare, and consumer audiences across B2B and B2C channels.
• Translate complexity into compelling content: Turn healthcare, product, and business concepts into clear, persuasive content for various audiences.
• Brand design evolution: Own the creative vision for all Tivity Health brands, setting standards for visual identity, messaging, and storytelling.
• Build and develop creative talent: Lead, mentor, and develop a high-performing team of designers, copywriters, content specialists, and creative partners.
• Ensure creative excellence and compliance: Oversee campaign materials and creative assets for quality, accuracy, brand consistency, and effective execution across channels.
• Scale content operations through AI and process: Build AI-enabled editorial workflows, templates, prompts, playbooks, and production processes.
• Measure and optimize business impact: Establish KPIs, reporting routines, and feedback loops to assess brand awareness and campaign performance.

Qualifications

• 10+ years of progressive experience in content marketing, brand storytelling, editorial strategy, thought leadership, and demand generation.
• Proven success leading content and creative functions serving both B2B and B2C audiences, preferably within healthcare or related industries.
• Exceptional editorial and storytelling capabilities, with the ability to translate complex concepts into compelling narratives.
• Deep expertise in content strategy and audience engagement, developing targeted messaging aligned to distinct customer segments.
• Demonstrated success building, evolving, and stewarding brands, particularly in periods of growth or transformation.
• Strong people leadership experience, including leading and developing high-performing creative and content teams.
• Experience managing external agencies, freelancers, and strategic partners.
• Highly effective executive communicator and influencer.
• Strong cross-functional leadership skills, with demonstrated success partnering across various teams.
• Fluency in modern content operations and marketing technology.

Requirements

• The salary range for this opportunity is $175,000 to $200,000. Compensation depends on several factors: qualifications, skills, competencies, and experience.

Benefits

• Competitive salary
• Company bonus potential
• Medical, dental, vision
• 401k with match
• Generous paid time off
• Free gym membership to over 13,000 fitness locations in the US
• Other great benefits

Company Description

Tivity Health, Inc. is a leading provider of healthy life-changing solutions, including SilverSneakers®, ForeverFit®, and WholeHealth Living®. We help adults improve their health and support them on life's journey by providing access to in-person and virtual physical activity, social and mental enrichment programs, as well as a full suite of physical medicine and integrative health services.

Our suite of services support health plans, employers, health systems and providers nationwide as they seek to reduce costs and improve health outcomes.

Tivity Health is an equal employment opportunity employer and is committed to a proactive program of diversity development.