[Hiring] User Acquisition Specialist @Peaksel

Role Description

The User Acquisition Specialist will be responsible for planning, managing, analyzing, and continuously optimizing UA campaigns for our mobile games.

• Planning, launching, and continuously optimizing UA campaigns for mobile games
• Managing campaigns across platforms such as:
  • Google Ads
  • Facebook
  • TikTok
  • Unity
  • Mintegral
  • Apple Search Ads
  • Others
• Monitoring and analyzing key UA metrics, including:
  • CPI
  • CPA
  • ROAS
  • LTV
  • Retention
  • Conversion rate
• Testing different creatives, audiences, geographic markets, bidding strategies, and campaign structures
• Analyzing campaign performance and making data-driven decisions
• Identifying opportunities to scale successful campaigns
• Optimizing budgets and effectively managing advertising spend
• Collaborating with Game Design, Product, and Art teams on the development and testing of UA creatives
• Monitoring the market, competition, and current trends in the mobile gaming industry
• Preparing regular campaign performance reports and analyses
• Communicating and collaborating with external partners and Media Partners

Qualifications

• Minimum 3 years of experience in User Acquisition, preferably within the mobile gaming industry
• Hands-on experience in independently managing and optimizing paid acquisition campaigns
• Strong understanding of UA and performance marketing metrics
• Experience working with relevant advertising platforms
• Strong analytical and commercial skills, with the ability to make data-driven decisions
• Knowledge of MMP platforms, preferably AppsFlyer and Firebase
• Understanding of the relationship between acquisition, retention, monetization, and LTV
• Experience with campaign testing and optimization
• Advanced level of English

Requirements

• Experience with UA campaigns in the mobile gaming industry
• Experience in scaling campaigns and managing larger budgets
• Experience with A/B testing of creatives and audiences
• Experience with attribution and analytics tools such as GA4 and Looker
• Familiarity with the Apple App Store and Google Play ecosystems
• Experience in collaborating with Creative and Art teams on UA creative development

Benefits

• B2B engagement: This is a contractor position. Candidates must be able to invoice us through their own registered business or self-employed status in their country of residence.
• Compensation based on experience and seniority, with an annual salary review
• A goal-oriented yet friendly, start-up-like atmosphere
• A company culture that values clear and respectful communication without unnecessary formalities
• An open and honest feedback culture with a clear focus on professional development and continuous growth
• Access to a wide range of educational resources, professional training programs, and IT courses