Role Description
We're looking for a mid-senior UA Creative Strategist to help scale creative production for a fast-growing portfolio of consumer apps spanning rewarded/earn, utility, and viral/social categories. You'll partner closely with our Ad Creative Lead on creative vision and brand, and with our UA Managers to translate performance data and growth priorities into concepts, briefs, and scripts. You'll own creative strategy for a dedicated vertical of the portfolio (Rewarded / Earn Apps), working alongside our other Strategists/Designers, and distill your concepts into briefs that a production team of in-house producers and contractors can execute at scale.
Qualifications
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2-5 years of experience in creative strategy, performance creative, or UA-focused creative direction for a consumer app or mobile-first product
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Proven ability to write briefs and scripts that convert into high-performing paid social/video ad creative, ideally at real scale (dozens of concepts/variations per week)
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Comfortable working across a verticalized portfolio and building deep familiarity with a specific app category (e.g., rewarded/earn, gaming or utility apps)
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AI-Native. Comfortable using AI tools (e.g. Claude Code, video generation, scripting, or editing copilots such as Higgsfield or comparable) to speed up concepting and production, not just as a novelty
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Experience closely directing a distributed production team β in-house producers, freelance editors, or contractor networks
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Data-informed, comfortable using performance data (CTR, hook rate, CPI/CPA/ROAS) to prioritize and refine creative direction, even without owning the analytics directly
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Strong communicator who can translate brand vision and performance goals into clear, executable briefs
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Experience hiring and managing UGC/content creators to produce content for Ad Creative
Requirements
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Own creative strategy for a dedicated app vertical (Rewarded / Earn Apps), developing concepts, briefs, and scripts that translate performance data and growth priorities into testable creative
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Partner with Gianne on overall creative vision, brand consistency, and team brainstorms, while driving vertical-specific execution
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Write briefs and scripts that scale β targeting 15-20 net-new concepts per week with 4-5 variations each, handed off to our producer/editor team and contractor network for execution
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Collaborate directly with UA Managers on your vertical to understand performance data, iterate on what's working, and prioritize the next round of concepts
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Provide creative direction and quality feedback to producers/editors and contractors to keep output on-brief and on-brand
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Use AI creative tools to accelerate concepting, scripting, and asset iteration, and help define workflows that let the team punch above its headcount
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Track creative performance in partnership with UA Managers and analytics, feeding wins and learnings back into the brief process
Benefits
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We are a 100% remote-first, global company.
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A competitive compensation package.
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Generous perks & benefits to team members.
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Participation in the Company's equity plan (for full-time team members).
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Individual bonuses in accordance with our Company Bonus Program.
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Work with energetic, passionate, and results-driven people.
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Celebrate team members' personal and work milestones.
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Remote social activities, including virtual coffee buddies.
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Bonusly - We use Bonusly as a way to recognize and reward team members for their hard work and commitment.
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Weekly Wednesday Get Stuff Done Days (No Meetings).
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Open PTO, generous Company Holidays, and Wellness Days (for full-time team members).