[Hiring] Technical Marketing, Growth @Rootstock Software

Role Description

We are hiring a technical, hands-on marketer to own paid acquisition and the growth engine behind roughly half of our top-of-funnel pipeline. This role is built around budget ownership.

• Run hundreds of thousands of dollars in Google Ads and AdRoll spend, decide where every dollar goes, and scale what works.
• Ship pages, experiments, and automation in Claude Code, and run technical SEO, without waiting on an engineering queue.
• Great fit for a digital or growth marketer a few years into their career who already owns paid budgets and leans technical, or for an associate-level consultant who has run strategy and execution for clients and wants to own it in-house.
• This is a remote position, based in the United States or Canada.

Qualifications

• Ideally 3 to 5 years in growth, digital, paid, or performance marketing at a startup or B2B software company, or in an associate-level consulting role focused on marketing strategy and execution.
• Direct ownership of ad spend and paid budgets in Google Ads, AdRoll, or similar, with accountability for results.
• A technical, builder mindset: comfortable with automation, spreadsheets, SQL, or scripting.
• Technical SEO experience, including keyword strategy and conversion optimization.
• An analytical brain: make spend decisions from data, not instinct.
• A scrappy, high-ownership approach; comfortable running many experiments at once and grinding through the daily numbers.
• Executive presence: able to own a number that matters to leadership and communicate results clearly.

Requirements

• Strong analytical ability and a willingness to roll up your sleeves and contribute from day one.

NICE TO HAVE

• Agency, consulting, or freelance experience managing paid budgets across multiple clients.
• A founder or first-marketing-hire background at a startup.
• Experience with ERP, supply chain, inventory, or manufacturing software.
• Incrementality or A/B testing on paid channels.
• Experience with G2 or other product review platforms.
• Familiarity with Salesforce or Hubspot.

FIRST 90 DAYS

• Day 30: Audit current paid, SEO, and conversion performance, learn the ICP and target accounts, and get your reporting baseline in place.
• Day 60: Launch your first wave of experiments across Google Ads, AdRoll, and technical SEO, and start reallocating spend toward what converts.
• Day 90: Run a scaled, measurable ad program with a clear line from spend to MQLs, and a roadmap for what you will build next.

INTERVIEW PROCESS

• STEP 1: Hiring Managers
• STEP 2: BDR Manager
• STEP 3: Sales Leadership
• STEP 4: CRO/Executive
• STEP 5: Case study/Panel interview

Location

• Remote, US-based

Work Authorization

• This position requires candidates to be authorized to work in the United States on a full-time basis. Rootstock is not able to sponsor, extend, or transfer work visas for this position now or in the future.

Compensation

• Base salary, annual bonus, and a long-term incentive plan (LTIP).
• Base pay offered is based on market location and may vary further depending on individualized factors for job candidates.

Benefits

• Flexible time-off, 12 paid holidays, 10 sick days, volunteer time off, and paid parental leave.
• Recurring cell/Internet stipend.
• 401(k) via Fidelity + 2% Employer annual matching.
• Comprehensive healthcare with dental and vision coverage; life, accident and disability insurance; tax-advantaged flexible spending and health savings accounts; employee assistance program; other voluntary benefit programs.

Company Description

Rootstock Software is an equal-opportunity employer. We evaluate all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected-veteran status, or any other characteristic protected by law.

We encourage candidates to apply even if they don't believe they meet all of our qualifications.