[Hiring] Growth Marketing Manager @Numa

Role Description

We're looking for a Growth Marketing Manager to own qualified inbound and drive predictable pipeline growth. You'll be responsible for the channels that generate demand, including:

• Paid media
• Search
• Answer engines
• Partner programs
• Lifecycle marketing
• Landing pages

This role requires someone who can move between strategy and execution, build a consistent testing cadence, and use data to make decisions about where to invest. You'll work closely with the Marketing Lead and Sales leadership to forecast results, improve conversion, and turn marketing demand into qualified meetings.

Success means owning your number, understanding what's driving it, and consistently finding ways to improve it.

Qualifications

• 4 to 6 years of experience in growth marketing or demand generation, including at least 2 years directly owning a lead or pipeline target
• A data-driven approach to decision-making, with the ability to build reports, write queries, analyze funnel performance, and distinguish meaningful signals from noise
• A strong experimentation mindset. You test frequently, learn quickly, and know when to stop investing in underperforming campaigns
• Hands-on experience with HubSpot and paid acquisition platforms such as Google, Meta, and LinkedIn
• Experience improving conversion across the marketing funnel, from initial engagement through booked and held meetings
• The ability to forecast performance, explain results, and make clear recommendations to marketing and sales leadership
• Strong execution skills and the ability to prioritize progress, measurement, and iteration over perfection
• An AI-native approach to work, using AI tools and agents to build workflows, automate tasks, and improve efficiency
• The ability to operate independently, take ownership of results, and work effectively in a fast-paced environment

Requirements

• Develop and execute a growth strategy to increase qualified inbound and achieve pipeline targets
• Own monthly forecasting and reporting for qualified inbound, working closely with marketing and sales leadership
• Manage paid acquisition across search, social, and community channels, including budget allocation, targeting, creative, and campaign optimization
• Run weekly experiments across landing pages, offers, forms, audiences, and messaging to improve conversion
• Own the path from first touch to held meeting, including speed to lead, scheduling, reminders, and nurture programs
• Improve Numa's visibility across traditional search and AI-powered answer engines
• Turn partner launches, conferences, and roadshows into qualified leads and booked meetings
• Define funnel stages and attribution with Sales, maintain accurate reporting in HubSpot, and ensure pipeline metrics align with CRM data
• Build and optimize AI agent workflows, sequences, dashboards, and queries to automate repetitive work and improve execution
• Maintain a consistent experiment log, communicate results, and use performance data to guide future investments

Benefits

• Base salary: $120,000 - $150,000
• Equity package
• Flexible PTO
• Health, dental, and vision benefits
• 401(k) plan