[Hiring] Social Media Manager @321 the Agency

Role Description

As a Social Media Manager - Insurance & Business Services Specialist at 321, you will serve as the strategic lead for organic social media across a diverse portfolio of client accounts, with primary focus on insurance (home, auto, and related product lines) and business services industries including roofing, legal services, real estate, healthcare, and home services. You'll develop comprehensive content strategies that align with business objectives, manage editorial calendars across multiple platforms, and oversee the day-to-day execution of social media programs that drive engagement, brand awareness, and business results.

This role requires specialized expertise in insurance marketing dynamics including seasonal enrollment periods, life event triggers, policy education, claims positioning, and trust-building for financial services. You understand how to translate complex insurance products into accessible, engaging content that builds consumer confidence and drives quote generation while navigating regulatory compliance requirements.

This role sits at the intersection of content strategy, brand storytelling, platform expertise, insurance industry knowledge, and AI-enhanced content creation. You'll bring deep expertise in social media management alongside proven ability to craft compelling narratives for insurance brands and professional services organizations. Your strategic thinking combined with hands-on execution skills will enable you to balance creative excellence with platform best practices, compliance requirements, and business outcomes. As part of an AI-first organization, you'll leverage intelligent tools to scale content production, optimize performance, and deliver exceptional results across a high volume of client accounts.

Qualifications

• 5+ years of experience in social media management, preferably in an agency environment managing multiple client accounts simultaneously.
• 2+ years of direct experience managing social media for insurance brands or financial services organizations required.
• Proven track record developing and executing successful social media strategies for insurance, business services, professional services, or B2B brands.
• Deep understanding of insurance consumer behavior, purchase considerations, and content that drives trust and engagement in the insurance category.
• Strong writing skills with ability to craft platform-appropriate content that resonates with insurance consumers and professional audiences while maintaining regulatory compliance.
• Expertise across major social media platforms including Facebook, Instagram, LinkedIn, TikTok, and YouTube, with deep understanding of platform-specific best practices.

Requirements

• Experience managing social media for insurance companies, insurance agencies, roofing companies, legal firms, real estate professionals, healthcare providers, or similar business services industries is highly valued.
• Knowledge of insurance industry regulations and advertising compliance requirements across multiple states/jurisdictions.
• Familiarity with insurance products, coverage types, claims processes, and industry terminology.
• Proficiency with AI-powered content creation tools (ChatGPT, Claude, Jasper, Copy.ai, or similar) with demonstrated ability to produce high-quality, on-brand content efficiently.
• Experience using AI tools for content ideation, image generation (Midjourney, DALL-E), video editing, and performance optimization.
• Experience with social media management platforms (Hootsuite, Sprout Social, Later, Buffer, or similar) and native platform tools.
• Strong understanding of social media analytics with ability to interpret data and translate insights into actionable strategies.

Benefits

• Health, dental, and vision insurance.
• 401K after one year of employment.
• 2 Weeks (80 Hrs) Paid Time Off [Additional 40Hrs at 3 Years].
• 3 Sick/Mental Health Days.
• 8 Hours Volunteer Time.
• Additional PTO at holiday and management discretion.
• Paid parental leave.
• Professional development opportunities.
• Leadership training opportunities and career advancement pathways.
• A collaborative, creative, and ambitious team environment.

Company Description

321 is a creative marketing agency using strategic data to create the kinds of meaningful moments that connect, inspire, and engage. We thrive on collaboration, agility, and heart — and we're powered by teammates who focus on what matters, bring proactive solutions to the table, and take full ownership of their work. We believe great work starts with great people, and we're looking for one more to join the team.