[Hiring] Freelance Integrated Media Strategist @Two Circles

Role Description

Working alongside Two Circles' central strategy and paid media teams, the freelancer will bring local market insight, expertise and connections to strengthen our full-funnel marketing approach, challenge our thinking and identify opportunities to drive awareness, consideration and ticket sales. This would be a short-term position from October to the end of November at 30%, so ~12 hours per week.

• Local market intelligence: Bring a strong understanding of the media landscape, audience behaviors, cultural nuances, competitive environment and local sporting and entertainment calendar.
• Strategy and planning: Work collaboratively with the central Two Circles team to shape and challenge the event marketing strategy, including audience targeting, channel selection, media mix and campaign phasing.
• Traditional / Direct Media: Linear TV, BVOD, Cinema, Radio, Print, OOH/DOOH, Direct Digital Display/Video.
• Digital Platforms: Meta, Google (Search, Display, YouTube), TikTok, Snapchat, Spotify and other Digital Audio.
• Programmatic: Display, Online Video, Connected TV, Digital Audio, BVOD, Programmatic DOOH.
• Bonus: Paid Partnerships: Publishers, Content/Editorial Partners, Social Creators/Influencers (through TikTok and Meta creator marketplaces, with an anticipated focus on micro-creators), Podcast Sponsorships/Partnerships.
• Local connections: Leverage existing relationships and networks to facilitate introductions and explore relevant opportunities where appropriate.
• Campaign localization: Provide recommendations on messaging, creative approaches and activation ideas that will resonate with local audiences.
• Client collaboration: Participate in key planning discussions and workshops, helping to present and articulate local market recommendations to SailGP stakeholders.

Qualifications

• Strong background in integrated marketing, media strategy or event marketing, ideally within sport, entertainment or live events.
• Excellent knowledge of the local market, including media landscape, consumer behavior, and cultural trends.
• Experience developing full-funnel paid marketing campaigns across both digital and traditional channels.
• Established relationships across relevant local media, marketing and partnership networks.