[Hiring] Senior Social Media Strategist @Linda Werner & Associates

Role Description

Seeking a creative, experienced Senior Social Media Strategist to support Meta's Developer Marketing team within its Business Growth Marketing organization. This is a highly visible opportunity for a hands-on social media professional who knows how to build audiences, drive organic growth, create compelling content, and develop meaningful community engagement. The ideal candidate brings experience working with consumer-facing brands, building organic social programs, and developing video-focused and creator-driven content that generates measurable results. This role combines strategic ownership with direct execution.

• Own and execute organic social media strategy across Instagram, Facebook, Threads, YouTube, TikTok, X, LinkedIn, and Reddit.
• Develop and manage content calendars supporting ongoing engagement, product launches, and marketing initiatives.
• Create compelling, platform-native content, including short form video, interactive content, and emerging social formats.
• Identify trends and cultural moments to develop relevant, timely content.
• Lead content ideation, storytelling, copywriting, and creative development.

• Develop strategies to increase organic followers, reach, engagement, and brand awareness.
• Build authentic relationships with online audiences through meaningful community engagement.
• Establish community management practices, response protocols, and brand voice guidelines.
• Monitor audience sentiment, identify relevant conversations, and translate insights into content improvements.
• Engage with communities and influential voices across social platforms.

• Manage creator and influencer initiatives, including sourcing, briefing, execution, and performance measurement.
• Build scalable creator management processes, databases, templates, and brand safety guidelines.
• Partner with agencies and content creators to develop authentic user-generated content.
• Measure creator program performance and recommend optimizations.

• Evaluate and enhance social media publishing, listening, community management, creator management, and analytics tools.
• Incorporate AI powered tools and automation to improve content creation, engagement, and reporting.
• Monitor performance metrics and develop actionable insights to drive organic audience growth.
• Create regular performance reports highlighting engagement, reach, audience growth, and content effectiveness.

• Collaborate with brand, creative, product marketing, communications, and paid media teams.
• Partner with agency and platform partners to deliver high quality content and campaigns.
• Develop creative concepts and storytelling opportunities supporting product launches and brand initiatives.

Qualifications

• 5 to 8 years of hands-on experience in organic social media strategy, content creation, publishing, and community management.
• Proven success driving measurable organic audience growth, engagement, and brand awareness.
• Strong experience across major social platforms, including Instagram, Facebook, Threads, YouTube, TikTok, X, LinkedIn, and Reddit.
• Demonstrated ability to create engaging video-focused and platform-native social content.
• Experience managing creator and influencer programs from development through execution and measurement.
• Hands-on experience with social publishing, listening, community management, creator management, and analytics tools.
• Experience using AI powered tools to improve social media workflows, content production, or performance measurement.
• Strong writing, storytelling, and creative development capabilities.
• Ability to independently execute social media strategies in a fast-paced environment.
• Strong analytical skills with experience translating performance data into actionable recommendations.

Preferred Qualifications

• Experience supporting consumer-facing or direct-to-consumer brands where organic social drove measurable growth.
• Experience building and scaling social media programs from an early stage.
• Portfolio demonstrating successful video content, creator partnerships, community engagement, and organic audience growth.
• Experience managing agency partnerships and influencer programs.
• Experience marketing technology products or engaging developer communities.
• Experience navigating sensitive communications and brand reputation management.

Benefits

• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

To Apply

Candidates are encouraged to provide a resume and portfolio showcasing organic social growth, successful campaigns, video content, and creator or influencer programs.

Location

Remote

Role type

Contract 12 Month Position

Expected hours

40 per week

Schedule

8 hour shift, Monday to Friday

Application Question(s)

• Do you or will you in the future require any sponsorship to work in the US?

Language

English (Required)