[Hiring] Social Media Strategist @Paleovalley & Wild Pastures

Role Description

As our Social Media Strategist, you’ll take full ownership of developing, executing, and optimizing organic social media strategies across three distinct brands: Paleovalley, Wild Pastures, and Dr. Autumn Smith. This is a highly hands-on, individual contributor role for someone who thrives on both creative strategy and execution.

• Independently develop and execute organic social media strategies across Instagram, TikTok, and YouTube that support brand awareness, audience growth, engagement, customer acquisition, retention, and revenue.
• Own and manage the social media content calendar across Paleovalley, Wild Pastures, and Dr. Autumn Smith.
• Independently manage day-to-day social media operations, including content planning, scheduling, publishing, community engagement, and ongoing optimization.
• Stay current on platform trends, algorithm changes, and audience behavior; proactively recommending new ideas and strategies.
• Identify opportunities to accelerate organic audience growth through each brand’s unique audience, messaging, and business objectives.
• Independently own the end-to-end creation and execution of organic social media content.
• Edit and repurpose existing brand footage into engaging Instagram Reels, TikToks, and YouTube Shorts.
• Develop engaging hooks, compelling captions, and educational storytelling.
• Leverage influencer, affiliate, and brand partner collaborations to develop compelling content.
• Ensure all published content reflects brand standards and accurate product information.
• Develop and optimize social media initiatives that drive website traffic, lead generation, and measurable business results.
• Utilize social media automation and direct-message tools to support audience engagement.
• Monitor, analyze, and report on organic social media performance across all three brands.
• Analyze content and campaign performance, identify trends and opportunities, and recommend improvements.
• Conduct social listening, competitive monitoring, and audience research.

Qualifications

• 5+ years of hands-on experience developing, executing, and optimizing organic social media strategies for consumer-facing brands.
• Proven success independently building and growing organic social media audiences.
• Demonstrated experience owning the full social media content lifecycle.
• Strong expertise in Instagram, TikTok, and short-form video content.
• Exceptional copywriting and creative storytelling skills.
• Experience translating long-form content into engaging, digestible, short-form social media content.
• Strong interest in and understanding of health, wellness, nutrition, and consumer education.
• Strong video editing and content production skills using CapCut, Adobe Premiere Pro, or comparable tools.
• Exceptional organizational skills, attention to detail, and accountability.
• Strong analytical skills, with demonstrated experience measuring organic social performance.
• Excellent communication and collaboration skills.
• Resourcefulness, adaptability, and a proactive mindset.

Requirements

• Experience with CPG, food and beverage, or health and wellness brands.
• Experience supporting both DTC and retail marketing initiatives.
• Advanced ManyChat or comparable social automation experience.
• Experience supporting founder-led or personal-brand social media accounts.
• Familiarity with social listening, scheduling, and analytics tools.

Benefits

• Medical, dental, and vision coverage with 100% employer-paid dental/vision.
• Generous Paid time off to support balance and rest.
• Paid sick time for when you need it.
• Six (6) company-paid holidays each year & two (2) floating holidays.
• Paid parental leave after 6 months of service for eligible employees.
• 100% company-paid Short-Term Disability, Long-Term Disability, and Life Insurance.
• Referral bonuses up to $1,500 when you refer great people who join our team.
• 401(k) or Roth Plans with up to a 4% company match after one year of service.
• $300 Paleovalley Monthly product stipend for employees.