[Hiring] Senior Global Social Strategist @HolidayPirates Group

Role Description

As the world’s favorite travel community, we’re growing fast. You’ll steer our Facebook fleet: one global strategy for all markets, built on data and on where the platform is heading.

• Audit and benchmark all market Facebook pages
• Take over the Facebook strategy and KPI framework
• Run your first cross-market growth tests and share what you learn
• Lead the first monthly reviews with the market social managers

DUTIES ON DECK

Strategy:

• Define where we stand on Facebook and why.
• Set how the platform is used across markets: purpose, posting frequency, post types (Reels, Stories, link posts, carousels, Groups, broadcast channels), brand voice and community management guidelines.
• Turn business objectives into Facebook OKRs and targets that market teams can actually aim at.

Growth:

• Optimise for the algorithm. Adopt new features and formats early.
• Hunt trends proactively, start tests, align with markets, and document and report the results.

Data:

• Own Facebook analytics and reporting: UTM parameters, tagging, and dashboards that let markets draw their own learnings.
• Find the patterns in what works and what doesn’t. Collect learnings from every market and turn them into clear, data-backed recommendations.

Content:

• Define what a strong Facebook post looks like (hooks, captions, formats, link strategy) and write the guidelines behind it together with our content team.
• Give strategic input on creative and copy for campaigns so they support channel and business goals.

Collaboration:

• Be the go-to person for Facebook and run regular reviews with the market teams.
• Facilitate regular cross-market meetings and monthly strategic reviews with market social managers and leads, and agree on clear next steps.

Troubleshooting:

• Handle escalations: flags, reports, appeals, suspensions and their documentation. Co-manage the Meta partner relationship.

Tools & docs:

• Own the Facebook tool stack (e.g. Fanpage Karma, Meta Business Suite): evaluate, choose and roll out tools that help markets and the global team work efficiently.

Qualifications

• 5+ years growing organic reach on Facebook, ideally across several markets.
• Experience owning a channel strategy end to end, from KPI framework to execution guidelines.
• Strong analytical skills: GA4, Looker Studio, Excel/Sheets, UTM and tagging logic.
• AI curiosity: you use AI tools (e.g. ChatGPT, Gemini, Claude) to sharpen your ideas and work more efficiently.
• High Social Media affinity and interest.
• Know your way around Meta Business Suite; Fanpage Karma is a plus.
• Proactive, hands-on, and you like to test and learn.
• Excellent communication and facilitation skills; you’re comfortable running meetings with market leads.
• Fluent in English; another language from one of our markets is a plus.

Benefits

• Flexible working hours and a remote first company (with the freedom to work abroad for up to 181 days).
• A MacBook (also for private use) as well as any other needed equipment including a very lovely remote IT support.
• 50€ for home office allowance per month.
• 50€ tax free cash card per month.
• Urban Sport Club Membership.
• Mental health impulse sessions and relaxation sessions.
• 2 volunteering days for an organization.
• Further training budget at your free disposition.
• Private Travel Insurance.
• Opportunity to join the pirates pension scheme.
• Save money with corporate discounts across brands like Adidas, LG, Bosch, Apple, and more.

Company Description

At HolidayPirates we’re explorers at heart. With millions of travelers across our 10 international markets and in 7 languages, we’re passionate about travel. Whether anchored at our Berlin HQ, or working from elsewhere, we’re all united by one goal: to make travel more accessible, exciting, and full of discovery.