[Hiring] Paid Social Senior Strategist @Tinuiti

Role Description

As a Paid Social Senior Strategist, you will lead full‑funnel Paid Social strategy and day‑to‑day performance (Meta, TikTok, Pinterest Performance+, Snapchat, Reddit; LinkedIn/X as relevant) to grow new customers, revenue, and LTV—while keeping efficiency on track. You’ll turn data and creative learnings into clear decisions, run smart innovations, and scale winning ideas. You’ll use automation and Bliss Point insights to focus spend where it works best, and you’ll partner closely with Creative, Analytics, Product/Bliss Point, and Client Leadership in your Pod. You’ll also mentor Specialist and Senior Specialist teammates and turn best practices into repeatable playbooks.

Key Responsibilities

• Client‑Centric:
  • Turn executive business goals into a growth‑focused Paid Social plan across prospecting, retargeting, and loyalty; set expectations, offer clear options/trade‑offs, and secure alignment.
  • Lead QBR stories that connect media to business impact (revenue, CAC, LTV) and handle high‑stakes adjustments with trust and transparency.
• The Tinuiti Way:
  • Pair deep Paid Social craft (creative, audience, signal quality) with growing multi‑channel understanding (Search, Commerce, CRM, Creative); teach clients and teammates and codify reusable playbooks.
  • Connect the dots across channels for clients: explain how Social works with Search, Commerce/Retail Media, Lifecycle, TV/Audio, and Creative; propose simple, integrated plans (who does what, when, and why) and a measurement approach to prove combined lift (MMM/lift where feasible; clear proxy reads otherwise).
• Product‑Led:
  • Orchestrate platform features and automation to unlock growth (e.g., Meta Advantage+/value optimization/CAPI, TikTok Smart Performance, Pinterest Performance+); pilot safely, measure, then scale.
  • Apply Bliss Point insights (Forecasting, Always‑On Incrementality, Creative Insights, Brand Equity) to guide budgets, innovations, and creative/audience bets; provide structured feedback to improve tools.
• Data & Measurement‑Driven:
  • Design sound lift/holdout tests when feasible (or strong powered A/Bs), define success thresholds up front, and maintain a steady read cadence; forecast expected impact and risk.
  • Keep signals healthy and reliable (pixel/CAPI, event mapping/priorities, UTMs/GA4); explain data caveats when recommending changes and reallocation.
• Owner Mindset:
  • Think and act like an owner: spot recurring waste across accounts, fix the root cause, and set simple standards the team can keep.
  • Raise the bar, together: coach reliable routines (prep, review, follow‑through), share before/after results, and turn wins into easy-to-use playbooks.

Qualifications

• 7+ years managing Paid Social at scale across Meta and TikTok; experience with Pinterest, Snapchat, Reddit, LinkedIn, or X is a plus.
• Hands‑on with Meta Advantage+/value optimization/CAPI; TikTok Smart Performance; Pinterest Performance+; creative testing frameworks; audience design/signals; basic catalog/DPA for social commerce.
• Comfortable with GA4 and platform analytics; can design tests, define success, forecast outcomes, and connect media to revenue, CAC, and LTV.
• Executive‑ready storytelling, expectation setting, and conflict resolution; demonstrated mentorship of P2–P3 talent.

KPIs

• Increase qualified reach, new‑customer acquisition, revenue, and LTV from Paid Social.
• Faster “innovation” cycles with a higher creative win rate; reduce fatigue.
• Expand high‑intent audiences; improve pixel/CAPI/event health; fewer “limited learning” cases.
• Plan and adopt a steady flow of practical innovations (creative, audience, bidding, format); record decisions and learnings.
• Pilot and scale automation and Bliss Point–guided allocations with proven, incremental impact.
• Hold or improve CAC/ROAS while growing profitable volume.

Benefits

• Unlimited PTO: Fully remote environment, flexibility to take the time you need, and 20 paid holidays.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts.
• Retirement: Match up to 4% of your contributions at 100%.
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity.
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks).
• Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources.