[Hiring] Social Media Executive @Madi International

Role Description

We are looking for a creative and driven Social Media Executive to join our team remotely from Lebanon and help elevate our digital presence.

• Develop, schedule, and publish engaging content across all social media platforms (Instagram, Facebook, TikTok).
• Assist in creating innovative campaigns aligned with marketing objectives.
• Monitor trends, competitors, and industry insights to keep strategies fresh and effective.
• Manage community engagement: respond to comments, messages, and mentions promptly and professionally.
• Collaborate with design, content, and marketing teams to produce high-quality visuals and copy.
• Track, analyze, and report on social media performance metrics (engagement, reach, conversions) and recommend improvements.
• Plan and execute paid social campaigns, including content preparation and performance tracking.

Qualifications

• Bachelor's degree in Marketing, Communications or related field.
• 2–4 years in social media management, ideally beauty, haircare, skincare or retail, in-house or agency.
• GCC market experience; understands regional audiences and cultural sensitivities.
• Fluent written and spoken English; Arabic strongly preferred.
• Strong copywriting and eye for on-brand visuals.
• Hands-on with Meta Business Suite, TikTok, Snapchat and native analytics.
• Organized: manages multiple brands and calendars in parallel without missing deadlines.

Requirements

• Experience in a multi-brand distributor setup, working with principal brand guidelines (nice to have).
• Creator/influencer coordination experience (nice to have).
• Basic understanding of paid social (nice to have).