[Hiring] Senior Media Strategist @Location3 Media

Role Description

The Senior Media Strategist owns the strategic direction of paid media programs for Location3's enterprise and multi-location clients. This role sets the why behind every media plan:

• Sizing total addressable markets
• Building audience cohort profiles
• Mapping media consumption habits
• Translating research into channel and budget allocations that move client business forward

This is a senior, client-facing role. You will:

• Build and maintain client playbooks and testing frameworks
• Present media strategies backed by data-driven insights directly to clients
• Guide the broader account team on how strategy translates into execution

The right person brings strong strategic and analytical range alongside hands-on SEM expertise while comfortable moving between long-range planning and in-platform work.

Qualifications

• 5-7+ years of experience spanning media strategy and planning and hands-on paid search management, ideally with enterprise or multi-location clients
• Demonstrated ability to size total addressable markets, build audience and cohort profiles, and craft compelling narratives that translate research and consumer data into media strategy
• Experience building client-facing strategic deliverables such as playbooks, testing frameworks, and channel or budget recommendations
• Fluency in core performance metrics (CPA/CPL, ROAS, CAC, CVR, impression share, lost impression share)
• Deep command of SEM fundamentals: keyword strategy, match types, auction dynamics, Smart Bidding, and search term analysis
• Experience with GTM, conversion tracking, and data feed management
• A holistic understanding of the digital advertising landscape and a habit of staying current on media consumption trends

Requirements

• Lead the development of media strategy for enterprise and multi-location clients
• Build and maintain client playbooks that document strategic approach, channel mix, budget allocation logic, and testing priorities for each account
• Design structured testing frameworks, such as TELO (Test, Evaluate, Learn, Optimize)
• Set channel and budget allocation recommendations across paid search, paid social, programmatic, display, and video
• Translate market research, consumer behavior data, and competitive landscape analysis into clear, actionable strategic direction
• Present media strategies and performance narratives directly to clients
• Collaborate with cross-functional teams to align strategy with execution
• Monitor emerging trends in media consumption and the wider digital advertising landscape
• Elevate the work of junior practitioners by contributing to shared standards, templates, and best practices
• Manage hands-on-keyboard SEM execution across Google and Microsoft Ads
• Own SEM account architecture, bid strategy, keywords, and match types
• Run a disciplined optimization cadence across accounts
• Manage SEM budgets with precision
• Report on core SEM metrics and complete and present paid search audits
• Help develop and refine SOPs for SEM tasks and identify opportunities for automation

Benefits

• $105,000 to $120,000 base depending on experience, plus commission on new business
• This is a full-time, exempt position
• Eligible for the annual company bonus, paid on company performance
• Medical, dental and vision cover
• A 401(k) with company match
• Wellbeing stipends, paid time off, and support for remote working