[Hiring] Social Content Creator & Influencer Specialist @Virgin Experience Days

Role Description

We’re looking for a Social Content Creator & Influencer Specialist to join our team at Virgin Gifts.

As part of your application, please include a link to a 30-second vertical video (TikTok/Reel style) answering:

• "What’s the most 'Anti-Ordinary' experience gift you’ve ever given or received - and why did it beat a physical present?"

Show us your on-camera energy, storytelling, and short-form editing skills in action!

You will split your focus between making Virgin Gifts social channel content and managing our creator marketing program. One day you'll be out in the field showcasing our experiences, jumping on camera, and producing viral, thumb-stopping short-form video assets. On another, you'll manage our partner creator network, onboarding influencers to sample our experiences, generate authentic UGC, and expand our reach across Meta, TikTok, YouTube, and other platforms.

What you'll do:

• Content Creation & Production: Plan, shoot, edit, and publish high-engaging video (Reels, TikToks, Shorts) and static assets. Balance raw, UGC-style dynamic clips with polished brand content.
• On-Camera Talent: Serve as an enthusiastic, authentic face of the Virgin Gifts brand.
• Manage our social editorial calendar across channels in coordination with the broader Content and Growth teams.
• Drive engagement and social follower growth across the entire Virgin Gifts social ecosystem.
• Creator & Influencer Program Management: Identify, reach out to, and nurture relationships with local/national creators to experience our catalog.
• Platform Management: Optimize content across Instagram, TikTok, YouTube, and others. Stay ahead of platform algorithm updates, viral video & audio trends, and emerging social features.
• Performance & Operations: Track creator campaign ROI, content engagement, and conversion metrics. Manage creator gifting workflows, contracts, and tracking links via our creator marketing platform, Impact.
• Asset Management: Organize and maintain an internal library of raw and edited social video assets for cross-departmental marketing use.

Qualifications

• Proven track record in social media content creation, influencer marketing, or creator community management.
• Strong portfolio showcasing video production skills (CapCut, Premiere, InShot, etc.) tailored for TikTok/IG Reels.
• Comfortable being on-camera, presenting with an energetic, relatable personality consistent with the Virgin brand.
• Prior experience managing affiliate or creator platforms (e.g., Impact, Grin, CreatorIQ, LTK).
• Hands-on experience executing creator/influencer partnerships from outreach to asset delivery.
• Strong understanding of trend cycles, platform-native formats, and social media analytics.
• Must be located in the NYC Metro area with flexibility to attend local partner activations, shoot field content, as well have the ability to travel to other US cities for content creation.

Bonus Points

• Experience in lifestyle, travel, hospitality, or gifting brands.
• Experience running or scaling a personal social channel.
• Basic knowledge of paid social media concepts (spark ads, creator licensing, whitelisting).

Benefits

• Salary: $75,000-$95,000 per year.
• 22 days' vacation, rising to 25 days' after 5 years' service plus additional Company Holidays.
• All team members work on a fully remote basis.
• Access to an award-winning employee assistance programme; 100% employer-paid medical and dental coverage for employees, with optional vision and family plans available at competitive group rates (eligibility after 60 days).
• 401K plan with employer contribution.
• 2 volunteer days each year; Personal re-loadable multi-choice gift card (topped up on your birthday, lifetime milestones and internal celebrations); Yearly $250 experience voucher; Discounts on experiences and across the Virgin Group; Refer a Friend bonus; and generous team celebrations throughout the year.