[Hiring] Social Media Content Strategist & Creator @321 the Agency

Role Description

As a Content Strategist & Creator at 321, you will be a full-time member of our Social Media & Content team, helping plan, capture, and create authentic social content for a diverse portfolio of client accounts. You'll work remotely, with regular travel to client locations throughout Illinois and the Midwest for on-site content capture sessions. Your role combines hands-on production skills with content strategy — shaping what we create and why, shooting compelling photos and videos, and editing content for social platforms using AI-enhanced tools.

You'll also help grow our creator and influencer programs, sourcing, vetting, and reaching out to creator partners who can extend our clients' reach with authentic, trusted voices.

This role sits at the intersection of content strategy, production, brand storytelling, creator partnerships, and AI-powered workflows. You'll bring expertise in mobile and professional content capture, the ability to quickly understand brand voices, and the strategic thinking to turn business objectives into scroll-stopping content.

Qualifications

• 3+ years of experience in content creation, social media production, or video production, preferably creating content for business or brand accounts
• Experience contributing to content strategy, including concept development, scripting, and content planning
• Strong portfolio demonstrating social media content across multiple platforms, industries, and formats
• Expertise in mobile and professional content capture using smartphones, DSLRs, or mirrorless cameras
• Advanced proficiency with CapCut, Canva, and other editing tools for creating social content efficiently
• Experience using AI-powered tools for scripting, editing, captioning, generative fill, object removal, audio cleanup, and visual effects
• Deep understanding of Instagram, TikTok, Facebook, LinkedIn, and YouTube, including platform-specific best practices
• Experience sourcing, vetting, or working with creators and influencers, including outreach and partnership coordination
• Familiarity with FTC endorsement and disclosure guidelines for sponsored and creator content
• Ability to direct on-camera talent and create comfortable, authentic performances from business owners, employees, and customers
• Strong technical understanding of video formats, aspect ratios, frame rates, resolution, and export settings
• Experience creating content for home services, professional services, real estate, or healthcare is highly valued
• Excellent organizational skills with the ability to manage multiple client projects, deadlines, and revision requests at once
• Strong written and verbal communication skills, including professional outreach to creators and partners
• Reliable transportation and willingness to travel to client locations throughout Illinois and the Midwest
• Flexibility for occasional weekend or evening shoots based on client needs
• Self-motivated and able to problem-solve on location and deliver consistent quality without hands-on supervision
• Attention to detail ensuring technical quality, brand consistency, and error-free deliverables
• Bonus: Experience with Adobe Premiere Pro, After Effects, or other professional editing software
• Bonus: Drone operation experience and FAA Part 107 certification for aerial content capture
• Bonus: Experience with influencer discovery or management platforms

Requirements

• Travel to client locations throughout Illinois and the Midwest for scheduled content capture sessions (typically full-day shoots)
• Capture high-quality photo and video content using professional and mobile equipment based on project requirements and creative briefs
• Direct on-camera talent, including business owners, employees, customers, and team members, to create authentic, engaging content
• Scout and use diverse locations, lighting conditions, and environments to create visually dynamic content
• Capture B-roll, process documentation, before-and-after transformations, team culture moments, and customer testimonials
• Work efficiently to maximize output during limited on-site windows, capturing multiple content concepts per session
• Adapt your shooting approach to each industry, from roofing job sites and medical facilities to real estate properties and legal offices

Benefits

• 100% remote work environment
• Flexible scheduling with core collaboration hours
• Paid time off + agency-observed holidays
• Professional development and platform/tool access budget
• Collaborative, AI-forward team culture that values innovation and continuous learning
• Opportunity to grow with a high-growth agency operating at the intersection of creative, performance marketing, and marketing technology