[Hiring] Director, Customer & Partner Marketing @SOCi

Role Description

The Director, Customer & Partner Marketing will own the strategy and execution of marketing programs that drive customer expansion (cross-sell, upsell, and account growth), generate partner-sourced pipeline, and support retention. Programs span SOCi’s customers (multi-location brands, franchise organizations, and property businesses) and its partners (agencies, technology providers, and resellers).

This role requires a balance of strategic thinking, hands-on execution, and revenue accountability for expansion and partner-sourced pipeline goals, with a strong emphasis on using AI, automation, and data to drive performance and operational efficiency. The role directly manages two Demand Generation Managers and a Marketing Coordinator.

Responsibilities

• Customer Growth, Expansion & Retention
  • Develop and execute customer marketing strategies that generate expansion pipeline, accelerate cross-sell and upsell opportunities, and support customer retention.
  • Partner with Account Management and Customer Success to align marketing programs with revenue targets, renewal priorities, and strategic account opportunities.
  • Work with Sales, Account Management, and Customer Success leaders to prioritize programs and allocate limited marketing resources against expansion and partner pipeline targets.
  • Build targeted, account-based campaigns that engage customer buying groups across multi-location brands, franchise organizations, and property businesses, identify new stakeholders, and create demand for additional SOCi solutions.
  • Lead customer lifecycle marketing, including targeted campaigns, nurture programs, webinars, events, and customer communications.
  • Use customer segmentation, account intelligence, and behavioral signals to deliver personalized marketing experiences and improve engagement.
  • Partner with Product Marketing to turn product launches and new-module releases into cross-sell and upsell campaigns, and help support customer advocacy programs (references, case studies, reviews) that provide proof points for expansion and partner campaigns.
• Partner Marketing
  • Develop and execute co-marketing strategies with technology, integration, strategic, agency, and reseller partners to generate partner-sourced and partner-influenced pipeline.
  • Collaborate with Partnerships, Sales, and Product Marketing to build integrated campaigns, joint events, webinars, and content that expand SOCi's market reach.
  • Establish scalable partner marketing programs, processes, and measurement frameworks to maximize pipeline contribution and ROI.
  • Build partner enablement and channel programs (campaign-in-a-box assets, co-sell support, partner training, and funds management where applicable) that make it easy for agencies and resellers to promote and sell SOCi.
• AI, Automation & Performance
  • Champion the use of AI and automation (including signal-based triggers, personalization, and content scaling) to improve campaign execution, personalization, targeting, and marketing efficiency.
  • Identify opportunities to automate workflows, accelerate campaign development, and scale high-performing programs.
  • Partner with Marketing Operations to establish KPIs and reporting for expansion pipeline, partner contribution, customer engagement, retention marketing, and revenue impact.
  • Analyze performance data to optimize campaigns, prioritize investments, and communicate actionable insights to leadership.
• Leadership & Collaboration
  • Lead and develop a high-performing customer and partner marketing team (two Demand Generation Managers and a Marketing Coordinator), fostering accountability, innovation, and continuous improvement.
  • Serve as a strategic partner to Account Management, Customer Success, Partnerships, Sales, and Product Marketing.
  • Own the customer and partner marketing budget and make transparent prioritization tradeoffs across competing requests from Sales, Account Management, and Customer Success.

Qualifications

• 8+ years of B2B SaaS marketing experience, with a strong background in customer growth, demand generation, or account-based marketing.
• 5+ years in customer, expansion, or channel/partner marketing, including experience working with agency, technology, or reseller partners.
• 3+ years of people management experience, with demonstrated success developing high-performing teams.
• Proven track record of developing marketing programs that generate measurable pipeline and revenue, particularly through customer cross-sell and upsell initiatives.
• Experience executing integrated, account-based, and retention-focused marketing programs targeting complex B2B buying groups.
• Strong proficiency in marketing automation, CRM platforms (e.g., Marketo, Salesforce), and data-driven performance optimization, with hands-on experience building AI-enabled marketing workflows.
• Strong analytical, communication, and cross-functional leadership skills, with the ability to translate strategy into measurable results.
• Proven ability to align with Sales and Customer Success leadership and prioritize limited resources against competing demands.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.
• Preferred: experience marketing to multi-location, franchise, or local-business customers, or within a martech/agency ecosystem.

Benefits

• Comprehensive Benefits Package (full-time permanent, non-contract roles only)
• Health insurance plans, dental, and vision
• Wellness incentives
• 401(k) plan with employer match
• Flexible Work Environment (full-time, non-contract roles only)
• Flexible paid time off
• Quarterly wellness days
• Paid holidays
• Unique employee engagement programs
• Empowering Career Growth and Success