[Hiring] Sexual Health Marketing and Communications Officer @Inclusion Services

Role Description

We are looking for a talented marketing professional to join Inclusion as a Marketing and Communications Officer supporting our sexual health services across the Midlands. Working as part of Inclusion’s Marketing and Communications Team, you will be responsible for the creation, development and implementation of marketing and communications activity across our sexual health services, supporting the delivery of Inclusion’s strategic and operational marketing plan.

The post-holder will use their creativity, initiative and existing marketing skills to help raise awareness of our sexual health services, increase engagement and support access to services across a range of audiences. You will work closely with sexual health teams and key stakeholders to develop engaging, accessible and clinically accurate campaigns and communications that reflect the needs of the communities we serve.

This role offers the opportunity to develop and deliver a wide range of marketing campaigns and materials from concept through to completion, whilst working collaboratively with colleagues across the organisation and receiving support and oversight from the wider Marketing and Communications Team.

Responsibilities

• Creating, editing and managing content across existing platforms, ensuring information is accessible and engaging.
• Plan, lead and evaluate marketing campaigns from development to delivery, measuring their impact.
• Design and produce resources in-house using graphic design software, such as leaflets, posters, flyers, banners, newsletters and other digital materials.
• Managing activity in line with budgets, project plans, local priorities and commissioned outcomes, working closely with service teams and subject matter experts.
• Provide marketing and communications guidance to colleagues, identifying opportunities to raise awareness, increase engagement and improve access to services.

Qualifications

• Well-rounded marketing expertise.
• Professional judgement and initiative.

Requirements

• Support the implementation of Inclusion’s Sexual Health Services’ strategic and operational marketing plan.
• Develop and deliver local marketing campaigns to support in educating key audiences, increasing service awareness and improving access to services.
• Manage allocated marketing projects from brief through to delivery, ensuring marketing deliverables and milestones are met.
• Develop and deliver design and content management across existing social media platforms.
• Maintain and update the service websites via CMS, ensuring content remains accurate, accessible and engaging.
• Communicate brand principles and key messages effectively, whilst being mindful of language, inclusivity, clinical accuracy and appropriate communication.
• Take responsibility for the production of marketing materials, including leaflets, posters, banners, newsletters and online materials.
• Act as brand champion, ensuring the brand is used correctly, providing updates when appropriate and monitoring the use of the brand internally and externally.
• Maintain working relationships with the individual services and their wider teams.
• Provide comprehensive consultation and engagement to support the sexual health teams and the wider health economy.
• Monitor external activity and develop ways of engaging with local and national events or promotions.
• Work with a range of external stakeholders to help maintain positive working relationships.
• Identify and produce positive news about the services for local, regional and national media.
• Collate stories for internal publications such as blogs, newsletters and reports.
• Build and maintain a database of photos and videos for promotional use.
• Measure and analyse website and social media channels and provide reports on activity.
• Maintain an up-to-date knowledge of current marketing, communication and engagement methods.
• Support the management of the budget allocated for communications and engagement activity.
• Undertake a marketing audit of all resources and advertising outlets available to the sexual health teams.
• Be responsible for the creation, development and implementation of a wide range of consultations.

Benefits

• Comprehensive wellbeing and lifestyle support offer.
• In-house training and coaching support.