Role Description
We are seeking a results-driven SEO Specialist with a proven track record to join our team. In this role, you will focus on optimizing websites, creating fresh content, generating organic traffic, and driving measurable ROI for in-house clients within the home services industry. The ideal candidate is highly analytical, actively stays up-to-date on algorithm changes, and is passionate about utilizing their creativity and technical expertise to elevate local SEO and content strategy.
Key Responsibilities
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Technical & On-Page SEO:
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Conduct comprehensive SEO audits and implement strategies to improve overall site performance, health, and speed.
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Research & Strategy:
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Perform deep keyword research and competitive analysis to identify high-impact ranking opportunities.
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Content Creation:
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Utilize copywriting skills to develop and execute effective, SEO-driven content strategies.
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Local SEO Mastery:
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Optimize and manage local SEO presence across Google Business Profiles and relevant industry directories.
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Performance Tracking & Reporting:
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Monitor and analyze organic performance metrics utilizing Google Analytics, Search Console, and SEMrush.
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Contribute to monthly reporting by providing actionable insights and clear optimization suggestions.
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Technical Collaboration:
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Work closely with web developers to resolve technical bottlenecks affecting crawlability, indexing, and user experience.
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Industry Adaptability:
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Stay informed on major search algorithm updates and evolving SEO trends to proactively pivot strategies.
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Launch Support:
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Oversee the foundational SEO setup and execution for the launch of new websites and landing pages.
Qualifications
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2+ years of hands-on SEO experience in an agency or in-house environment.
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High proficiency with industry-standard platforms including SEMrush, Ahrefs, Screaming Frog, and Google Search Console.
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Strong, practical understanding of technical SEO, local SEO, and on-page optimization best practices.
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Working knowledge of HTML, CSS, and major CMS platforms (especially WordPress, Elementor, and Oxygen).
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Familiarity with Google Analytics 4 (GA4) and a strong ability to interpret raw data into actionable strategies.
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Excellent verbal and written communication skills to explain complex SEO concepts to non-technical stakeholders.
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Highly detail-oriented with excellent time-management skills.
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Must have a dedicated, noise-free home office setup equipped with a reliable, high-speed internet connection and a backup power source.
Preferred Qualifications (Bonus)
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Experience working specifically with home service businesses (e.g., moving, junk removal, HVAC, garage doors).
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Basic web development knowledge to assist with technical implementations.
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Proven background in content strategy or professional copywriting.
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Active Google Analytics and Google Ads certifications.
Benefits
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Performance-based raises.
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Minimum 5 days off annually (paid or unpaid based on client terms).
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Annual cost-of-living adjustments at your one-year anniversary.
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Opportunities for continuous career growth.