[Hiring] Local SEO & AI Presence Specialist @WOW Remote Teams

Role Description

This is a remote position. Our client is looking for a Local SEO & AI Presence Specialist to execute and maintain high-quality local search strategies across multiple client accounts. This is a hands-on, execution-focused position for someone who enjoys managing the details behind strong local visibility. The specialist will work closely with Account Managers to:

• Collect client assets and business updates
• Maintain accurate information across digital platforms
• Publish localized content
• Strengthen visibility across both traditional search engines and emerging AI-driven discovery experiences

The role also includes limited client-facing responsibilities, such as participating in quarterly discovery conversations to gather insights and improve content alignment.

Responsibilities

• Manage, maintain, and optimize Google Business Profiles across multiple client accounts
• Publish localized Google Business Profile posts, updates, promotions, and other relevant content
• Monitor profile activity, including questions and answers, photos, business information, and performance insights
• Maintain accurate NAP information, including business name, address, phone number, services, and other important listing details
• Update client websites with location-specific and service-focused content
• Use AI-powered tools to assist in producing useful hyperlocal blog content addressing specific consumer questions and search intent
• Optimize website content for local search intent and follow structured data best practices
• Implement backend and technical SEO improvements based on the capabilities of each client's website platform
• Publish localized content across Facebook and Instagram to strengthen local engagement signals
• Develop engagement-oriented content that supports visibility, relevance, and digital trust
• Maintain consistent brand messaging across websites, social channels, listings, and other digital touchpoints
• Support review-generation initiatives across approved platforms
• Monitor incoming customer reviews and escalate noteworthy feedback when appropriate
• Help maintain consistent review responses and strong online ratings
• Support online reputation initiatives designed to improve trust and conversion
• Maintain accurate business information across major directories and discovery platforms such as Apple Maps, Yelp, Bing, and similar networks
• Identify and correct inconsistent or outdated business listings
• Maintain data consistency across digital platforms to strengthen signals used by search engines and AI-powered discovery systems
• Collaborate with Account Managers to gather photos, promotions, project information, business updates, and other client-specific assets
• Participate in quarterly client discovery calls to gather relevant information and improve local content execution

Requirements

• 2+ years of hands-on experience executing Local SEO strategies
• Practical experience managing and optimizing Google Business Profiles
• Experience creating, publishing, and optimizing digital content
• Knowledge of local search optimization and local search intent
• Experience supporting online review generation and reputation management
• Understanding of local citations and business listing consistency
• Familiarity with AI tools for content development and optimization
• Strong attention to detail, particularly when managing business information across multiple platforms
• Ability to organize and execute tasks across several client accounts simultaneously
• Ability to work independently in an execution-heavy environment while collaborating effectively with Account Managers
• Comfortable participating in occasional client-facing conversations

Qualifications

• The ideal candidate combines practical Local SEO knowledge with strong execution and organization
• Understanding of how websites, Google Business Profiles, reviews, citations, social signals, and localized content work together to influence local visibility
• Experience working in an agency or multi-client environment is highly valuable
• The following certifications are considered a plus, but are not required:
• Moz Local SEO Certification
• BrightLocal Academy GBP Masterclass
• Semrush Academy Local SEO Course
• Yoast Local SEO Training

Benefits

• Full-time opportunity
• 100% remote position
• Opportunity to work with multiple businesses and industries
• Hands-on exposure to evolving Local SEO and AI search strategies