[Hiring] SEO Specialist @Workana

Role Description

We are looking for a Local SEO Specialist with hands-on, proven experience improving the visibility and rankings of local businesses on Google. The ideal candidate understands how to improve a local business's presence across Google Search and Google Maps, can work independently, and knows how to turn SEO data into actionable strategies.

• Optimize and manage Google Business Profiles (Google Maps).
• Conduct local keyword research and competitor analysis.
• Analyze local rankings and identify opportunities for improvement.
• Set up and manage local rank tracking.
• Implement On-Page and Local SEO optimizations.
• Manage local citations and ensure NAP (Name, Address, Phone) consistency.
• Analyze SEO performance using relevant SEO and analytics tools.
• Identify technical and content-related opportunities to improve local visibility.
• Work on AI Search Optimization / Generative Engine Optimization (GEO / AEO) strategies.
• Follow established processes while identifying opportunities to improve them.
• Work independently and communicate progress, findings, and recommendations clearly.

Qualifications

• Hands-on Local SEO experience is essential.
• Practical experience with:
  • Google Business Profile / Google Maps.
  • Local keyword research.
  • Local competitor analysis.
  • Local rankings and rank tracking.
  • On-Page SEO and Local SEO optimization.
  • Local citations and NAP consistency.
  • SEO and analytics tools.
  • AI Search Optimization / GEO / AEO.
  • Working independently and following established processes.

Requirements

• Fluent English is a mandatory requirement for this position.
• Must be comfortable communicating professionally in English, both written and spoken.
• Submit a 2–3 minute Loom video in English explaining one successful Local SEO case study.

Benefits

• Location: Worldwide — location is not a requirement.
• Work setup: 100% Remote.
• Availability: Part-time or Full-time.
• Engagement: Hourly, project-based, freelance, or ongoing.
• Flexible structure for the right person.