[Hiring] Senior Web Marketing Specialist @Zillow

Role Description

This job helps drive Zillow Group's success by supporting the strategy and execution of our B2C onsite marketing programs, including landing pages, merchandising tactics, and conversion rate optimization across our app and website. The ideal candidate shines in a fast-paced and ambiguous environment, has strong stakeholder management skills, and is both creative and analytically minded. If you are curious about building customer-centric web experiences, working with innovative tooling solutions, and delivering on Zillow's vision of reimagining real estate, we want to hear from you!

Key Responsibilities

• Assist the strategy, planning and execution of new onsite experiences to enhance the customer journey and drive business growth - focus areas include marketing landing pages, onsite merchandising placements, and conversion rate optimization programs.
• Collaborate with cross-functional stakeholders to execute on an ongoing Web Marketing roadmap, ensuring alignment and support from partner teams across product, engineering, marketing, design, and analytics.
• Execute A/B and multi-variate testing strategy using tools like Optimizely to improve the user experience and support overarching business objectives.
• Clearly translate business needs into requirements for technical partners to scope and implement solutions.
• Collaborate with analytics to create, maintain, and deliver various dashboards and reports, providing insights into performance across key metrics.
• Leverage web analytics data to identify key areas for improvement and measure the impact of optimization efforts.
• Assist with documentation and communication of results, recommendations, themes, and methodologies, ensuring insights are shared across the organization for continuous improvement.
• Collaborate with product and marketing teams to ensure consistent tagging and tracking across web properties, enabling accurate data collection and analysis.

Qualifications

• 5+ years working in digital marketing or conversion optimization; direct onsite marketing or product experience strongly preferred.
• Experience driving the end-to-end strategy and development of landing pages and web products: gathering business requirements, organizing partner input, partnering with tech teams, as well as optimizing and tracking performance.
• Fluent in A/B split and multivariable testing, including defining roadmaps, test methodology, building hypotheses, analyzing results, and applying best practices.
• Data-obsessed: You use metrics, feedback, and analytics to make decisions, synthesize insights and formulate concise and actionable narratives for business partners.
• Skilled in spreadsheet software (Excel, Google Sheets) for quantitative analysis and experience in analytics tools like Google Analytics, Amplitude, Databricks, and Tableau for tracking and measuring results.
• Experience with audience personalization, segmentation, and dynamic content is preferred.
• Familiarity with UX design and development processes and best-practices is preferred.
• Fluency in web optimization and content management tools like Optimizely and WordPress is preferred.
• Excellent communicator, with strong interpersonal skills (written and oral).
• Proven ability to thrive in a fast-paced, data-driven environment.
• Excellent attention to detail and organizational skills.

Benefits

• Competitive base salary.
• Eligible for equity awards based on factors such as experience, performance, and location.
• Actual amounts will vary depending on experience, performance, and location.
• Employees in this role will not be paid below the salary threshold for exempt employees in the state where they reside.

Company Description

At Zillow, we’re reimagining how people move—through the real estate market and through their careers. As the most-visited real estate platform in the U.S., we help people navigate buying, selling, financing, and renting with greater ease and confidence. Whether you're working in tech, sales, operations, or design, you’ll be part of a company reshaping an industry and helping more people make home a reality.

How we work is a key part of that transformation. Through Cloud HQ, our strategic approach to distributed work, most employees have the flexibility to work from wherever they’re most productive—enabling us to move fast, stay connected and deliver on our people promise.

Zillow is honored to be recognized among the best workplaces in the U.S. Zillow was named one of FORTUNE 100 Best Companies to Work For® in 2026, and included on TIME’s America’s Best Companies 2026 list, reflecting our commitment to creating an innovative, inclusive, and engaging culture where employees are empowered to grow.