Role Description
We are looking for a Senior User Acquisition Manager to own and scale Facebook as a performance channel for one of our core D2C subscription products. You will be fully responsible for maintaining and growing its volume: strategy, a significant monthly budget, campaign structures, creative testing, and consistent, high-ROI growth, driving subscriptions through web funnels.
This is a hands-on role suited for someone who has already run Facebook at scale and keeps performance stable at high volume. You are expected to make independent, data-driven decisions, continuously test new approaches, and deliver consistent, predictable results. The bar is high and so is the upside - performance here is directly and significantly rewarded, and strong operators take on bigger scope fast.
Key Responsibilities
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Channel Ownership:
Own and optimize the Facebook account end to end, maintaining high subscription volume with efficient CPA and positive ROAS.
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Traffic Stability:
Establish stable and efficient traffic delivery on scale, working autonomously.
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Testing & New Approaches:
Continuously test structures, audiences, bidding, placements, and geos; pilot new approaches before performance plateaus and scale what works.
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Creative Ideas:
Own the creative ideas for your channel, working with the creative team to bring them to production.
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Working with Data:
Analyse performance down to bid level and buy each country in a wide geo mix at maximum efficiency. Build your own models and reporting.
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Market Expertise:
Build deep expertise in your market: advertising approaches, competitor playbooks, and emerging tactics.
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AI & Automation:
Automate every repeatable part of your workflow with AI, keeping manual work to a minimum.
Qualifications
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Facebook Ownership:
3+ years of hands-on paid social experience with Facebook as a primary channel you have owned.
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Budget Scale:
Experience managing significant monthly ad spend with clear ROI accountability, maintaining high volumes profitably while continuing to scale.
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Subscription Funnels:
Experience driving subscriptions through web funnels (web-to-web) for D2C products.
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Multi-GEO:
Experience running and scaling campaigns across multiple countries.
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Analytics:
Deep command of data - you break your traffic down to its smallest components and constantly improve its efficiency.
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AI Mastery:
Expert-level daily work with AI tools (Claude or equivalent) - you automate processes end to end and run your channel with minimal manual work.
Requirements
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Autonomous and proactive - takes full ownership of the channel and operates with minimal oversight.
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Highly analytical - every scaling and kill decision is grounded in data.
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Plans ahead - builds channel strategy weeks and months out and runs the account against that plan.
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Fast under load - runs multiple campaigns, tests, and reporting streams in parallel without letting quality slip.
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Keeps growing - constantly learns and adopts new tools and techniques.
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Clear, direct communicator - presents insights, results, and recommendations to stakeholders.
Benefits
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Remote Work Environment:
Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
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Unlimited PTO:
Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
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Paid National Holidays:
Celebrate and relax on national holidays with paid time off to unwind and recharge.
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Company-provided MacBook:
Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
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Flexible Independent Contractor Agreement:
Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.