[Hiring] Senior Staff Performance Marketing Manager @1Password

Role Description

As a Senior Staff Performance Marketing Manager, you’ll lead multi-channel paid Business-to-Business (B2B) strategy that supports our sales-led growth motion, helping reach enterprise and mid-market audiences and turn marketing investment into qualified pipeline and revenue. Reporting to the Director of Performance Marketing, this role is open to candidates based in the United States or Canada.

This is a remote opportunity within Canada and the US.

Qualifications

• 8+ years of experience in performance marketing, demand generation, or growth marketing.
• Hands-on experience managing paid channels such as affiliates, paid social, display, native, programmatic, direct buys, or emerging channels.
• Experience supporting a sales-led growth motion and connecting marketing activity to Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), pipeline, and revenue.
• A track record of driving measurable pipeline and revenue impact through paid B2B programs.
• Strong analytical skills and the ability to make thoughtful decisions using incomplete or imperfect data.
• Experience partnering with campaign, analytics, marketing operations, or other cross-functional teams to improve performance.
• Experience marketing complex technical products to audiences such as developers, information technology (IT) professionals, or other technical decision-makers. Experience in cybersecurity or familiarity with artificial intelligence (AI) tools and automated workflows is also a plus.

Requirements

• Own the B2B performance marketing and demand generation strategy for a sales-led growth motion, aligning paid programs with pipeline and revenue objectives.
• Develop annual and quarterly roadmaps informed by business goals, audience insights, performance trends, and experimentation results.
• Manage paid channels and platforms end to end, from strategy and execution through optimization, reporting, and continuous improvement.
• Evaluate Return on Investment (ROI), marginal returns, and channel performance to guide budget shifts, scaling decisions, and investment strategy.
• Monitor leading indicators such as leads, MQLs, conversion rates, and Cost per Lead (CPL), as well as downstream pipeline, opportunity volume, and revenue influence.
• Design, execute, and analyze experiments across audiences, channels, creative, offers, and funnel stages, translating results into scaled programs and clear recommendations.
• Partner with Global Campaigns, Analytics, Marketing Operations, and external vendors to improve lead quality, strengthen campaign performance, and share actionable insights.

Benefits

• USA-based roles: Annual base salary between $157,000 USD and $228,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of generous paid time off, an equity grant, and, where applicable, participation in incentive programs.
• Canada-based roles: Annual base salary between $133,000 CAD and $193,000 CAD, plus immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others), utilization of generous paid time off, an equity grant, and, where applicable, participation in incentive programs.
• Health and wellbeing: Maternity and parental leave top-up programs, competitive health benefits, generous PTO policy.
• Growth and future: RSU program for most employees, retirement matching program, free 1Password account.
• Community: Paid volunteer days, peer-to-peer recognition through Bonusly, remote-first work environment.