[Hiring] Senior Performance Marketing Manager @GoTo

Role Description

As our Senior Performance Marketing Manager, you’ll own the strategy across paid search, paid social, and programmatic, and you’ll dig into the data to find what’s really driving growth. Funnel visibility, experiments, attribution, incrementality; you’ll roll up your sleeves to drive this forward, working alongside our agencies and teams across the business. If you love turning numbers into smart moves and consider yourself a self-starter, you’ll fit right in!

Your Day to Day

• Paid go-to-market strategy:
  • Owning the end-to-end paid go-to-market strategy across paid search, paid social, and programmatic, and keeping it aligned with broader marketing and business objectives.
  • Managing and allocating the paid media budget across channels, and optimizing for efficiency and performance against revenue and pipeline targets.
  • Directing agency partners and internal stakeholders, setting clear priorities, testing roadmaps, and performance standards.
  • Evaluating new channels, platforms, and tactics, including how AI-powered discovery is changing paid media.
  • Developing testing roadmap from creative, audiences, channels, platforms, etc. based on data-driven insights and industry-wide best practices.
• Analytics, measurement, and insights:
  • Building and maintaining a clear, trusted view of the full funnel from impression to click to conversion.
  • Owning channel reporting and dashboards, ensuring the numbers are accurate, consistent, and decision-ready.
  • Designing structured tests across channels, creative, audiences, and bidding strategies, defining success metrics up front.
  • Evaluating how each channel contributes to revenue, running incrementality and lift testing.
  • Translating complex data into clear business narratives, with specific recommendations on budget, channel mix, and next steps.

Qualifications

• 7+ years of experience in paid media or performance marketing, with hands-on expertise in at least two of the following: paid search, paid social, or programmatic.
• A strong analytical foundation: deeply rooted in data and comfortable going from raw data to insight.
• Demonstrated experience designing and analyzing experiments, and applying attribution and incrementality methods.
• A proven track record of owning and allocating multi-channel budgets against revenue or pipeline targets.
• Experience working with agency partners and holding them accountable to clear performance standards.
• Excellent communication and executive presence, with the ability to present performance, trade-offs, and recommendations to senior leadership.
• Experience in B2B SaaS or subscription businesses is preferred.

Benefits

• Comprehensive health benefits.
• Generous paid time off, including paid holidays, volunteer days, quarterly self-care days, and company-designated no-meeting days.
• Tuition reimbursement and access to instructor-led and on-demand learning and development programs.
• The Thrive Global Wellness Program, a confidential Employee Assistance Program (EAP), a wellness app, and one-on-one wellness coaching.
• Employee-led communities and programs, including Employee Resource Groups (ERGs), GoTo Gives, and charitable matching.

Company Description

At GoTo, we care about helping our people succeed at work and feel supported in life. We work hard to create an environment where everyone feels welcome, respected, and able to contribute. Building a culture of belonging isn't just something we talk about - it's part of how we work every day.

At GoTo, you’ll find the flexibility, resources, and support you need to thrive—at work, at home, and everywhere in between. We’re committed to creating an inclusive space for everyone, because we know unique perspectives make us a stronger company and community.