[Hiring] Performance Marketing Manager @1Password

Role Description

As part of 1Password’s Performance & Paid Media team, you’ll help grow our Product-Led Growth (PLG) and Self-Serve business across Business-to-Business (B2B) and Business-to-Consumer (B2C) audiences. You’ll manage paid marketing programs across the funnel, turn performance data into clear decisions, and help build efficient ways of working—including through artificial intelligence (AI)-enabled workflows. Your work will help more people discover and adopt 1Password as we build a safe, simpler digital future for everyone. Reporting to the Director, Performance & Paid Media, this role is remote in the United States and Canada.

Qualifications

• 5+ years of experience in performance marketing, growth marketing, or user acquisition, ideally supporting PLG or Self-Serve business models.
• Hands-on experience managing paid marketing channels such as paid social, affiliates, display, programmatic, app-focused, influencer, or other emerging channels.
• Ability to use advertising platform data and marketing analytics to evaluate performance, make decisions, and improve campaigns when attribution data is incomplete.
• Experience connecting marketing activity to outcomes such as signups, trial starts, activation, paid conversion, customer acquisition cost (CAC), retention, or revenue.
• Strong cross-functional communication skills and the ability to collaborate with Growth, Product Marketing, Analytics, creative partners, and other stakeholders.
• Experience supporting B2C or prosumer audiences, SaaS products, or self-serve customer journeys, along with familiarity with lifetime value (LTV) and CAC analysis.
• Experience using AI-enabled tools or automated workflows to improve campaign execution, reporting, analysis, or decision-making.

Requirements

• Contribute to the PLG and Self-Serve performance marketing strategy across B2B and B2C audiences.
• Manage assigned paid channels and programs from awareness through conversion, including planning, execution, optimization, and reporting.
• Launch and optimize campaigns, evaluate channel performance, and identify opportunities across audiences, messaging, creative, and funnel stages.
• Build productive vendor relationships, manage account partnerships, and negotiate for stronger performance and value.
• Monitor leading indicators such as clicks, signups, trial starts, activation, and cost per acquisition, as well as outcomes including paid conversions, subscription volume, revenue, and retention.
• Design, run, and document experiments across channels, audiences, creative, offers, pricing pages, and other parts of the customer journey.
• Use AI agents and automated workflows to improve execution speed, reporting efficiency, and the quality of performance insights.
• Collaborate with campaign managers, Product Marketing, Growth, Analytics, and other partners to share learnings and make informed recommendations.

Benefits

• USA-based roles: Annual base salary between $97,000 USD and $136,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k, and many others), generous paid time off, an equity grant, and participation in incentive programs.
• Canada-based roles: Annual base salary between $93,000 CAD and $130,000 CAD, plus immediate participation in 1Password’s generous benefits program (health, dental, RRSP, and many others), generous paid time off, an equity grant, and participation in incentive programs.
• Health and wellbeing: Maternity and parental leave top-up programs, competitive health benefits, generous PTO policy.
• Growth and future: RSU program for most employees, retirement matching program, free 1Password account.
• Community: Paid volunteer days, peer-to-peer recognition through Bonusly, remote-first work environment.