[Hiring] Senior Salesforce Marketing Cloud Automation Specialist @Gallagher

Role Description

We are seeking a highly driven and detail-oriented Salesforce Marketing Cloud Automation Specialist to support a large-scale marketing platform transformation initiative. This role reports to the Vice President, Portfolio & Project Management and is responsible for executing and scaling marketing automation capabilities across Salesforce Marketing Cloud. This position sits within the PMO/portfolio organization, serving as a critical operational function at the intersection of business transformation, technology, data, and governance.

Marketing Automation & Campaign Execution

• Build and deploy marketing campaigns, including:
• Email templates and communications
• Journey Builder lifecycle campaigns (onboarding, renewal, cross-sell, retention)
• Triggered sends and event-based communications
• Cloud Pages and campaign landing pages
• Configure and manage audience segmentation, audience creation, data extensions, segmentation activation, subscriber lists and management (opt-ins, opt-outs, preference centers, resubscriptions, consent management), personalization logic, and campaign targeting strategies.
• Execute campaign attribution tracking, including UTM configuration and performance tagging.
• Support campaign execution across key programs such as NAPA Direct and Union Plus.

Automation & Platform Operations

• Design, build, and maintain Automation Studio workflows supporting campaign execution and data processing.
• Manage end-to-end automation processes including scheduling, triggering, and orchestration.
• Ensure data accuracy, integrity, and synchronization across Marketing Cloud and upstream systems.
• Maintain campaign and automation documentation to support auditability and operational continuity.
• Track and analyze campaign performance (engagement, conversion, retention, and attribution metrics).
• Monitor deliverability, inbox placement, sender reputation, and subscriber health.
• Support KPI tracking and reporting aligned to business outcomes.
• Identify and execute optimization opportunities across journeys, segmentation, and automation logic.
• Contribute to continuous improvement of campaign performance and operational efficiency.

Testing, QA & Deployment Support

• Execute QA validation across campaigns, journeys, and automation workflows.
• Perform data validation, test sends, and journey path testing prior to deployment.
• Troubleshoot campaign and automation issues and support timely resolution.
• Ensure readiness for production deployment with minimal disruption.

Governance, SDLC, & Deployment Alignment

• Operate within established SDLC and deployment processes, ensuring all changes follow defined governance standards.
• Coordinate with DevOps and IT teams for change promotion, releases, and deployment activities.
• Ensure campaign builds and automation changes align with architecture, integration, and security standards.
• Identify items requiring CAB review and escalate appropriately (in coordination with technical teams when needed).
• Follow defined guardrails to ensure consistency and scalability of the Marketing Cloud platform.

Cross-Functional Coordination & Operating Model Support

• Serve as the primary coordinator between marketing teams and technical teams (e.g., Salesforce Marketing Cloud Dev team).
• Partner with Marketing Teams to translate requirements into executable campaigns and automation workflows.
• Align with program governance, intake prioritization, and portfolio objectives.
• Support multiple programs and products, ensuring consistency across enterprise marketing initiatives.

Qualifications

• Typically requires a University Degree and minimum 5 years of prior relevant experience, or equivalent experience.
• Bachelor’s degree in Marketing, Information Technology, Business, or related field.
• 5+ years of hands-on experience with Salesforce Marketing Cloud.
• Strong experience with:
• Journey Builder
• Automation Studio
• Email Studio
• 3+ Years of Data Cloud (Data 360) experience
• Experience with Marketing Cloud Intelligence (Datorama)
• Experience with Salesforce Personalization
• Experience building marketing campaigns, automations, and lifecycle journeys.
• Experience supporting campaign execution in a multi-program, enterprise environment.
• Basic experience with integrations (APIs, connectors, etc.).
• Familiarity with SDLC, deployment processes, and governance frameworks.
• Familiarity with business requirements, user stories, and process documentation.
• Experience supporting UAT planning, execution, and defect management.
• Demonstrated success in delivering enterprise-scale digital transformation programs.
• Exceptional written and verbal communication skills, with the ability to effectively interact with both IT and Business users.
• Experience with the Microsoft application suite such as Excel, Word, and PowerPoint.

Preferred

• Experience configuring attribution and campaign tracking (UTMs).
• Familiarity with insurance, financial services, or highly regulated industries.
• Experience working with SI partners.
• Familiarity with DevOps practices in Salesforce environments.

Work Traits

• Execution & Operational Excellence: Ability to manage high-volume campaign execution with precision, consistency, and speed.
• Strong ownership mindset for delivering end-to-end marketing execution.
• Governance & Discipline: Understands the importance of guardrails, SDLC alignment, and deployment controls in a scaled platform environment.
• Balances agility with compliance and architectural integrity.
• Analytical & Data-Driven: Uses campaign data and performance insights to continuously improve outcomes.
• Focused on measurable business impact and optimization.
• Collaboration & Coordination: Acts as a key liaison between business, marketing, and technology teams.
• Ensures alignment across stakeholders while maintaining execution velocity.

Benefits

• Competitive compensation
• Comprehensive benefits programs designed to support your well-being
• Career development opportunities and ongoing learning
• A collaborative, people-first culture with accessible leadership
• The opportunity to do meaningful work with global reach and local impact