[Hiring] Senior Product Marketing Specialist @PROVINCIAL AEROSPACE LTD

Role Description

Our marketing team is looking for a Senior Product Marketing Specialist to introduce the future of C4ISR special mission products such as the PAL Aerospace mission system and CarteNav’s AIMS-ISR and AIMS-C4. In this highly impactful role, you must be confident in delivering succinct, highly valuable, and actionable marketing to operators, government customers, and OEMs tackling today’s threats.

• Drive value proposition, positioning, and messaging development for mission system software, special mission aircraft, contracted ISR operations solutions, and productized engineering/design/modification programs.
• Own the cadence and outcomes of our partner-facing broadcasts and thought leadership program.
• Be PAL’s internal connective hub for product story and GTM readiness.
• Aggressively uncover and validate USPs through customer/partner interviews, win/loss insights, competitive review, internal SME discovery, and field feedback.
• Collaborate with the PAL Aerospace marketing and BD teams on the enablement system.
• Lead go-to-market planning for product launches and major updates.
• Become a product expert and power-user of current products for effective communication internally and externally.
• Work with the marketing team on events to ensure products are represented correctly at all in-person and online events.

Qualifications

• 1-5 proven years in product marketing, solutions marketing, or a similar role (B2B/SaaS experience is a plus).
• Eager to accelerate your product marketing career in the demanding yet highly rewarding fast-paced aerospace and defence market.
• Independent, accountable, and energized by high-ownership roles.
• Have opinions on what makes a product shine above the rest and how to target and capture a market segment.
• See the game of marketing as a fun pursuit with a keen focus on ambitious goals and the challenges it takes to achieve them.

Benefits

• Results-oriented culture: Flexible hours and remote working options empower our marketing team.
• Diversity & inclusivity: Commitment to being an inclusive workplace that celebrates diversity.
• Free flow of communication: Transparency and ease of communication across all levels and teams are encouraged.
• Travel Privileges: Full-time employees enjoy travel passes with many domestic and international partner carriers.

Company Description

Headquartered in Atlantic Canada with a global presence in over 40 countries and a dedication to innovation over 50 years, the PAL Aerospace team thrives at the forefront of aviation technology and expert crew skills. As a rapidly growing company, we’ve built a reputation for delivering airborne special mission solutions that enable our customers to address today’s complex security, safety, economic, and environmental threats.