[Hiring] Senior Product Marketing Manager @Hightouch

Role Description

Looking for a role at a fast-paced startup in a high-energy environment where you can make a difference? Our team is seeking a skilled Product Marketing Manager to take ownership of our current and future product investments in the MarTech, Data, and AI spaces. In this role, you'll be responsible for:

• Driving our go-to-market strategy
• Executing integrated campaigns
• Fine-tuning website messaging
• Creating sales enablement materials
• Developing internal messaging
• Crafting case studies that showcase the value of our CDP offerings

As a Product Marketing Manager, you'll collaborate closely with our Marketing, Sales, Partnerships, and Product teams to help us define a GTM strategy to achieve our ambitious growth goals. If you're passionate about creating new solutions and making a real impact, we want to hear from you.

Qualifications

• 5+ years of experience in Product Marketing
• Proven experience in developing and executing go-to-market strategies for new product launches, including planning, coordination, and execution
• Ability to understand and clearly articulate the technical aspects and benefits of our products to both technical and non-technical audiences
• Strong background in conducting market research and user interviews to identify customer needs, market trends, and competitive landscape
• Skilled in analyzing competitors' products, strategies, and market positioning to inform our product development and marketing strategies
• Ability to think strategically and analytically about business, product, and marketing challenges and to create actionable insights and plans
• Proficient in turning complex, technology-heavy topics into digestible, compelling stories that resonate with target audiences
• Excellent written and verbal communication skills, with a talent for crafting clear, persuasive messaging
• Prior experience in product marketing within B2B, ideally at companies that are selling to the enterprise

Requirements

• Experience with Martech, Data or AI Product GTM: Proven track record of successfully bringing marketing technology, data or artificial intelligence products to market
• Familiarity with lifecycle marketing strategies, personalization tools, and customer engagement platforms like Salesforce, HubSpot, or Iterable
• Experience building strategic partnerships and marketing within ecosystems, such as Snowflake, Salesforce, or other martech platforms
• Previous experience working in a startup environment, demonstrating the ability to adapt quickly and thrive in a fast-paced setting while wearing many hats

Benefits

• Salary range: $160,000 - $200,000 USD per year, location-independent in accordance with our remote-first policy
• Meaningful equity compensation