[Hiring] Senior Manager, Trade Marketing @Paula's Choice Skincare

Role Description

The Sr. Trade Marketing Manager, Americas owns trade marketing strategy and execution across Paula's Choice's full Americas retail portfolio - Sephora US, Sephora at Kohl's, Sephora Canada, Sephora LATAM, and Dermstore.com, with authority to manage additional retail partners as the channel expands in partnership with sales.

You will be responsible for bringing Global Brand's campaigns to life at retailers across the Americas and set the Americas-specific retail strategy and execution needed to grow the business and meet retail sales goals by partnering with sales to manage the trade marketing budget, leading joint marketing planning directly with retail partners and sales and representing Trade Marketing in executive and cross-functional planning.

As the Senior Manager, Trade Marketing you will:

• Trade & Retail Go-To-Market Strategy
  • Own the Americas trade marketing calendar and localization of Global Brand's GTM plans for core, newness, and tentpole moments.
  • Manage Americas trade marketing budget: build the annual plan, allocate spend across partners and moments, and manage OpEx tracking, invoice timeliness, and quarterly reforecasting.
  • Lead annual and quarterly Joint Business Planning (JBP) with retail partners.
  • Lead marketing strategy and execution needed for P.C Sephora LATAM expansion.
• Retail Account & Partner Management
  • Serve as the senior marketing relationship owner for Sephora US, Sephora Canada, Sephora LATAM.
  • Own strategy, kick-off, execution, and results reporting for trade marketing plans.
  • Lead executive-level partner relationships and represent Paula's Choice at market week and business reviews.
  • Provide guidance around retail media network strategy and off-site media needs.
  • Own the monthly and quarterly 360 trade marketing readout across the full portfolio.
  • Develop and execute in-app preview GTM retail in-app previews and digital programs.
• Retail Digital, Media & Merchandising
  • Own all North American Retail PDP asset strategy for new launches and core.
  • Own digital shelf standards across the portfolio.
  • Oversee retail PR and digital programs with Canada and LATAM agencies.
  • Partner with Brand Social & Influencer on influencer and social support tied to retail launches.
• Ratings, Reviews & Digital Shelf Governance
  • Own the Americas Ratings & Reviews vendor relationship, contract, and budget.
  • Set the audit cadence and standards for product ratings, reviews, copy, and badging.
  • Report digital shelf health and R&R performance to leadership.
• Team Leadership & Cross-Functional Partnership
  • Manage and develop 1 direct report.
  • Act as the NA senior trade voice in cross-functional planning.
  • Represent NA Trade Marketing in executive/leadership reviews.
  • Own post-campaign analysis at the portfolio level.
  • Partner closely with Sr. Manager of Digital Americas, VP of Sales, VM, and Global Brand.

Qualifications

• 5+ years of experience in retail/trade marketing or brand management for a beauty brand.
• Robust, proven experience owning trade strategy and P&L for Sephora and at least one additional national or mass retail partner.
• Demonstrated ability to build and lead integrated retail marketing programs across multiple accounts.
• Strong acumen in Retail Paid Media, Retail Creator programs, and Retail Animations.
• Proven ability to build and sustain strong retail relationships.
• Relevant beauty/skincare industry experience and strong understanding of retail merchandising and digital shelf strategy.
• Executive presence to represent trade strategy and results directly to senior leadership.
• Strong communication skills, strategic and financial thinking.
• Highly organized, detail-oriented, and comfortable owning budget and forecast accuracy.
• OMNI thinker at retail — savvy at digital marketing and brick-and-mortar.

Requirements

• 5+ years in trade/retail marketing inside Sephora or a brand sold at Sephora US or Canada.
• A reference from Sephora will be required.
• Prior P&L ownership for trade investment or retail media budget.
• A case study of 2–3 Retail GTM efforts led.
• Experience managing or mentoring direct reports.
• Familiarity with ratings and reviews programs and retail media network management.

Benefits

• Generous paid time off, including time off to volunteer.
• Learning and development resources to support personal and professional growth.
• Wellness benefits like meditation app memberships, product discounts, and free samples.
• Most roles are fully remote.
• Great location for hybrid or fully onsite roles in Seattle’s International District.
• Dog-friendly office.