[Hiring] Senior Product Marketing Manager @k-ID

Role Description

We're hiring our first dedicated product marketer. Our enterprise sales and account management team is established and closing — but every rep is running their own playbook: making their own materials, doing their own research, building their own enablement. What works in one deal never gets consolidated for the next. There is no standing library of enablement assets, no competitive program, no case studies, and no launch process. You will build all of it, turning what's working in the field into a shared, repeatable system.

This is a senior IC role with real ownership: you'll be the product marketing function, working directly with the Head of Marketing (who retains brand and positioning strategy), our sales and BD team, product and engineering, and our in-house legal and regulatory experts. The ideal candidate is a builder who can produce finished, high-quality assets themselves — not just briefs — and who can translate a technical product and a complex regulatory landscape into narratives enterprise buyers act on.

As the marketing team scales, this role is positioned to grow into product marketing leadership for the person who earns it.

What you'll do

• Sales enablement (primary focus)
  • Build and maintain the core selling toolkit: pitch decks, product one-pagers, use-case breakdowns, objection-handling guides, and vertical-specific narratives.
  • Consolidate what's working in the field: capture the best plays, materials, and talk tracks reps have invented individually.
  • Own the enablement cadence: train the sales team on new assets, messaging, and competitive updates.
  • Translate regulatory moments into selling motions.
  • Arm new motions with messaging and materials as our GTM org grows.
• Competitive intelligence
  • Build and run our competitive program: landscape map, battlecards for our top competitors.
  • Stand up a lightweight win/loss loop.
• Product narrative & markitecture
  • Codify the product story: markitecture diagram, per-product messaging docs, and a use-case library.
  • Operationalize and maintain our ICP and persona messaging.
  • Own product-level web content: product pages, explainers, and the self-serve evaluation story.
  • Support packaging and portfolio narrative.
• Customer proof
  • Own case studies end-to-end: identify candidates, wrangle customer approvals, interview stakeholders.
  • Build the broader proof library: reference quotes, stats, and named-logo assets.
• Launches & demos
  • Stand up a repeatable, tiered launch process.
  • Produce demo assets sellers actually use: product demo videos, click-throughs, and guided demo narratives.

What success looks like (first 6–12 months)

• Sales runs every deal from a current, self-serve enablement library.
• Battlecards live for our top 5 competitors, refreshed quarterly.
• 3–5 published case studies with named customers and quantified outcomes.
• The product story is codified.
• Every meaningful product release ships through a tiered launch process.
• Demo videos and click-throughs exist and show up in real deals.
• We can measure it: enablement asset usage, sales confidence, competitive win rate, and case-study pipeline influence.

Qualifications

• 5–8+ years in B2B SaaS product marketing with an enterprise, sales-led motion.
• Proven ownership of sales enablement: battlecards, pitch decks, objection handling, and win/loss programs.
• Ability to translate a deeply technical product into buyer-level narrative.
• Experience shipping customer case studies end-to-end.
• A builder profile: experience standing up product marketing from zero or near-zero.
• Excellent writer and presenter; comfortable working async in a remote, globally distributed company.
• Fluent and enthusiastic with AI tools for research, drafting, asset production, and demo creation.

What our ideal candidate will also have

• Domain experience in gaming, trust & safety, privacy/compliance, regtech, or identity.
• Experience marketing in a regulated industry.
• Video and demo production skills, or fluency directing that work.
• Pricing and packaging exposure.
• Analyst relations experience.
• APAC or global market exposure.

Logistics

• Engagement: Full-time.
• Location: Fully remote (some overlap with Singapore and US time zones).

How to apply

Send us a short note explaining why you're a good fit for the role, along with your CV. You can also attach 2–3 examples of product marketing assets you've created, such as battlecards, launch materials, case studies, messaging documents, or demo content, in the same submission. Redacted or anonymized examples are absolutely fine; we're more interested in seeing finished work than a polished portfolio PDF.