[Hiring] Senior Product Marketing Manager @Snowflake
Mar 25, 2025 - Snowflake is hiring a remote Senior Product Marketing Manager. 💸 Salary: unspecified. 📍Location: USA.
Role Description
The Senior Product Marketing Manager for Public Sector will play a critical role in driving go-to-market strategies and initiatives, with an increased emphasis on the Department of Defense and Federal Government sectors. You will also be responsible for maintaining corporate messaging as well as messaging for Snowflake Public Sector.
- Develop, create and implement go-to-market strategies for Snowflake Public Sector with an emphasis on strategic growth areas (DoD and Federal Government/Intelligence sectors)
- Develop and manage messaging for new entities and subsidiaries, ensuring consistency with the overall brand
- Maintain and evolve corporate messaging to ensure clarity and alignment with organizational goals, mission, and values
- Build and maintain relationships with key stakeholders within the DoD and Federal Government to understand their needs and position our solutions effectively
- Conduct ongoing competitive analysis and account research to identify opportunities and challenges in the public sector landscape
- Strengthen the connection between marketing and sales for events, maximizing engagement and lead conversion at industry-specific conferences and forums
- Develop GTM campaigns that align with strategic events and milestones, focusing on maximizing Snowflake’s impact and positioning within the US Public Sector
- Collaborate with sales, marketing, and product teams to ensure that strategies are effectively executed and communicated
- Establish key performance indicators (KPIs) to measure the effectiveness of go-to-market strategies and messaging
- Work closely with key public sector industry associations (AFCEA, AUSA, GSOF, Navy League, and more) to establish a programmatic technology provider relationship for the Federal Government
- Establish Snowflake and its combined solution with ClearQuery as a market leader in key mission areas relevant to Public Sector decision makers
Qualifications
- 6+ years of experience in public sector product marketing or related experience; deep knowledge of DoD, federal/intelligence sectors, and SLED
- Proven ability to create strategic marketing plans, including go-to-market strategies, positioning, and messaging tailored to complex, highly regulated industries
- Exceptional written communication skills and ability to synthesize complex information into clear and concise presentations and plans that resonate with executive-level audiences and technical audiences
- Strong leadership capabilities with experience in guiding cross-functional teams, influencing stakeholders, and driving projects to successful completion in a collaborative manner
- Ability to think big and re-imagine how Snowflake can deliver value to customers in collaboration with our partner ecosystem
- Passion for understanding customer needs and the ability to translate those needs into impactful marketing programs and initiatives
- BA/BS, MBA preferred
Requirements
- Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data
- Snowflake employees must abide by the company’s data security plan as an essential part of their duties
- It is every employee’s duty to keep customer information secure and confidential
Benefits
Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.
For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com
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| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
|
Salary
💸
unspecified
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Mar 25, 2025
|
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
