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Demand Generation Director
@Valimail
[Hiring] Demand Generation Director @Valimail
Mar 27, 2025 - Valimail is hiring a remote Demand Generation Director. đź’¸ Salary: $160,000 - $180,000 plus variable compensation. đź“ŤLocation: USA.
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Role Description
Valimail is seeking a Demand Generation Director to own and drive our pipeline growth strategy. This role will play a critical part in capturing and converting leads into pipeline, ensuring marketing directly contributes to revenue. Reporting to the VP of Marketing, this individual will design and execute a comprehensive demand generation strategy, leveraging a mix of digital marketing, account-based strategies, email marketing, paid advertising, and events.
- Own and execute Valimail’s demand generation strategy, focusing on capturing, nurturing, and converting leads into pipeline.
- Develop a robust email marketing strategy in Marketo to drive engagement and conversion.
- Design and manage an ABX strategy in close collaboration with the SDR team to target key accounts effectively.
- Oversee the creation of data-driven, multichannel campaigns (email, paid media, social media, SEO, events, partnerships) to build pipeline and accelerate deals through the funnel.
- Lead event marketing strategy, including local industry events, ensuring alignment with overall demand generation goals.
- Create and optimize landing pages and lead capture forms to drive conversions.
- Develop processes for seamless lead handoff, tracking, and feedback loops to optimize campaign performance.
- Analyze performance data to optimize campaign effectiveness and report on key demand generation metrics to senior leadership in partnership with our Revenue Operations team.
- Align with sales to ensure marketing-driven pipeline meets revenue targets.
Qualifications
- 10+ years of experience in demand generation, growth marketing, or digital marketing in a B2B SaaS or cybersecurity company.
- Proven ability to develop and execute demand generation strategies that drive measurable pipeline and revenue impact.
- Hands-on approach with the ability to both strategize and execute.
- Expertise in Marketo, Salesforce, Google Ads, LinkedIn Ads, and ABM platforms (6sense, Demandbase, or similar).
- Strong understanding of ABX and account-based marketing tactics to engage target accounts effectively.
- Data-driven mindset with a track record of optimizing campaigns based on analytics, KPIs, and funnel performance.
- Excellent communication skills and ability to collaborate cross-functionally with sales, marketing, and operations teams.
Bonus Points
- Experience in cybersecurity or a highly regulated industry.
- Previous experience running regional or field marketing programs.
- Familiarity with sales engagement platforms (Outreach, SalesLoft) and intent data tools.
Benefits
- Competitive pay + participation in employee stock option plan. The anticipated pay range for this role is $160,000 - $180,000 and will also include variable compensation between $25,000 - $35,000. Actual title and compensation commensurate to experience.
- Comprehensive health, dental, + vision coverage.
- Six weeks of paid parental leave for all parents, and an additional 6 weeks for parents giving birth.
- Remote First Company, you can work anywhere within the US.
- Unlimited and flexible PTO. We believe balanced, happy, relaxed people do better work.
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| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
đź’¸
$160,000 - $180,000 plus variable compensation
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Mar 27, 2025
|
️
| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
