[Hiring] Senior Performance Marketing Manager @Chess.com

Role Description

First off, you love to play chess and want to help others discover that same joy. Secondly, you have extensive experience running paid acquisition for a consumer app or subscription business. You've built that experience the hard way: testing channels, defending budget with rigor, and proving out what's actually incremental. You're comfortable being the person in the room who insists on a clean incrementality test before anyone scales spend. Finally, you have the operator's instinct for performance marketing. You move fast between channels, creative, and data. You know when a metric is telling you something real versus noise, and you can turn a promising early signal into a durable, scalable channel. You have the expertise to grow and own a budget into the 8-9 figures, while having the judgment and integrity to say when spend is getting inefficient and should be pulled back.

• Own and scale a performance marketing engine with real momentum.
• Set the bar for measurement rigor.
• Scale creative production.
• Optimize through DSPs and AdTech partners.
• Shape our long-term investment strategy.
• Operate in public.
• Manage the operational details.
• Build close ties with our social media and growth teams.

Qualifications

• 5+ years in performance marketing or paid user acquisition.
• Real experience with incrementality testing, saturation analysis, and LTV/ROAS modeling.
• Hands-on channel expertise across Meta, Google/App Store Ads, YouTube, and DSP/AdTech platforms, plus fluency with mobile attribution tools like AppsFlyer.
• Creative taste maker, familiar with content and social media trends.
• High-velocity written communicator.

Requirements

• You have a track record of taking a channel from test to scale, and the judgment to know when to hold, cut, or reallocate spend as efficiency changes.
• You don't just report on these metrics. You know how to build and defend them.

Preferred Skills

• Background in gaming, subscription, or other high-engagement consumer apps, ideally with millions of daily users.
• Experience scaling creative production through UGC agencies, creator marketplaces, or an in-house creator network.
• A track record of syncing paid spend with organic demand cycles.
• Experience discussing budget and ROI cases with executive leadership or a board.

About the Opportunity

• This is a full-time opportunity.
• We are 100% remote (work from anywhere!).
• This role is open to candidates who can work with significant overlap with both United States Eastern and Pacific time zones.