[Hiring] Senior Manager, Performance Marketing Growth @Evolve

Role Description

Evolve is on a mission to make vacation rental easy for everyone, and that starts with the homeowners who trust us with their properties. As Senior Manager of Performance Marketing, you'll own Evolve's paid acquisition program end-to-end:

• Channel mix, budget, campaigns, creative strategy, and agency relationships
• Monthly qualified-lead target and cost per qualified lead
• Rebuilding the program as we wind down a search agency contract
• Opening new channels: Performance Max, connected TV, podcast, and direct mail

This is a senior individual-contributor role on a small, flat, high-ownership team.

What you’ll do

• Channel Strategy & Budget:
  • Own paid channel mix and in-month allocation across various channels
  • Monitor qualified-lead delivery against plan and forecast
  • Own monthly spend and volume inputs to the marketing forecast
  • Bring paid search and paid social in-house
• Hands-On Campaign Management:
  • Be hands-on in Google Ads and Meta
  • Build audience strategy across various segments
  • Design and analyze structured tests
• New Channels & Creative:
  • Launch new channels from zero to one
  • Develop paid creative strategy with creative partners
• Measurement & Partnership:
  • Push measurement past last-click
  • Partner with analytics, product, and sales on the full funnel

Qualifications

• 7+ years in performance marketing or digital media buying
• Proven experience owning and scaling paid acquisition
• Deep platform expertise in Google Ads and/or Meta
• Experience setting strategy for an external media agency
• Ownership of forecasting for marketing plans
• Strong analytical skills, comfortable in SQL and product analytics tools
• Experience developing or executing paid creative strategy
• AI-native working style

Requirements

• Significant hands-on ownership of paid search and paid social campaigns
• Experience with CAC, CPA, cost-per-qualified-lead, or profitability goals
• Ability to transition work in-house
• Judgment to re-plan mid-month when delivery moves

Benefits

• Industry-competitive pay, equity in the company, and a 401(k) with a 4% immediate vesting match
• 16-18 weeks of paid parental leave for birthing parents and 10 weeks for non-birthing parents
• Comprehensive medical, dental, and vision plans
• Generous PTO, RTO, sick leave, holidays, and a personal holiday
• Annual Evolve travel credit after one year and discounts on stays at all Evolve properties
• World-class onboarding programs, learning, and development resources
• Employee Resource Groups celebrating diverse communities