[Hiring] Performance Marketing Specialist @Constructor

Role Description

You’re a hands-on performance marketer who knows how to reach the right buyers on LinkedIn and beyond. You’re equally comfortable planning a full-funnel, account-based program and strategizing the creative that brings it to life. You bring rigor to QA, curiosity to testing, and a sharp eye for when creative needs a refresh.

About the Position

We’re looking for a Performance Marketing Specialist to lead our LinkedIn programs and run paid media across LinkedIn, Meta, content syndication, CTV, and podcasts/audio.

• Turn Sales, Demand Gen, and ABM goals into campaigns that reach the right people at the right stage and build pipeline.
• Own the channel end-to-end: planning, creative briefing, building, QAing, targeting, pacing, testing, reporting, and optimizing.
• Work alongside our Paid Search Specialist and partner closely with our Sales, Customer Marketing, Demand Gen, Creative, Product Marketing, and EMEA teams.

What makes this role different:

• You’ll own LinkedIn as a channel, not a slice of it. Planning, building, testing, and reporting all sit with you.
• You’ll plan across the full funnel and across 1:many, 1:few, and 1:1 programs, covering both broad reach and named accounts.
• You’ll own the creative pipeline for your channels, from requests and approvals through trafficking and rotation.
• You’ll lead weekly cross-channel optimization syncs, which gives you a voice in how the whole paid program performs.

What You’ll Do

Strategic Planning

• Plan, launch, and optimize campaigns across LinkedIn, Meta, content syndication, CTV, and podcasts/audio.
• Build tactical strategies across TOFU, MOFU, and BOFU, and across 1:many, 1:few, and 1:1 programs.
• Translate Sales and Demand Gen goals into plans by stage, persona, and segment.
• Shape copy and creative strategy with Creative, Customer Marketing, and Product Marketing, so each audience gets the right message.

Execution and Quality Assurance

• Build paid social campaigns end-to-end, including creative strategy, bidding, ad copy, and audiences.
• Run rigorous QA across copy, assets, campaign structure, audiences, and UTMs before anything goes live.
• Partner with our EMEA team to localize global campaigns for their markets.
• Track tasks, requests, and SLAs in Asana so work stays visible and on schedule.

Audience Targeting and Management

• Own audience list hygiene and targeting across platforms.
• Build audiences from first- and third-party data.
• Manage pixels and primary vs. secondary conversion architecture, so campaigns optimize toward the actions that matter most.

Budget Pacing and Management

• Manage budgets against lead volume, lead quality, conversion, pipeline, and ROI.
• Own pacing and anomaly detection, and keep documented budget pacing up to date.

Testing & Optimization

• Run structured tests on audiences, creative, landing pages, copy, and bidding.
• Run ongoing search query analysis and keyword optimization.
• Lead weekly cross‑channel optimization syncs.

Reporting

• Deliver weekly, monthly, and quarterly reporting that pairs results with clear recommendations.
• Lead campaign hindsights that capture what drove results, what we learned, and what to do next.
• Stay current on platform changes, privacy, and B2B trends.

Qualifications

• 2-3 years of hands-on paid media experience, ideally within a media agency or performance‑focused environment.
• Hands-on experience building and optimizing social campaigns within LinkedIn and Meta, ideally with a focus in lead generation.
• Working knowledge of conversion tracking, including pixels, UTMs, and primary vs. secondary conversions.
• Experience managing budgets and pacing against goals, preferably optimizing towards leads, pipeline, cost efficiency, and ROI.
• Experience running structured tests and turning results into clear recommendations.

Preferred Qualifications

• Experience in a B2B or B2B SaaS environment.
• Experience with ad placements across YouTube, Display, DOOH, or LLMs.
• Experience localizing campaigns for EMEA markets.
• Experience building and maintaining audiences from first- and third-party data.
• Experience with Hubspot, 6sense, Dreamdata, Asana, and/or Salesforce.

Skills

• Strong attention to detail, especially in QA.
• Outstanding analytical skills and strong experience in performance optimization.
• Clear writer who can create ad copy that works for different audiences and markets.
• Self-starter who can flex between strategic thinking and tactical execution.
• Strong project management, able to run several campaigns in parallel.

Benefits

• 🏝️ Unlimited vacation time – we strongly encourage all of our employees take at least 3 weeks per year.
• 💰 A competitive compensation package including stock options.
• 🌎 Fully remote team – choose where you live.
• 🛋️ Work from home stipend! We want you to have the resources you need to set up your home office.
• 💻 Apple laptops provided for new employees.
• 🧑‍🎓 Training and development budget for every employee, refreshed each year.
• 🧑‍🧑‍🧒 Maternity & Paternity leave for qualified employees.
• 🧠 Work with smart people who will help you grow and make a meaningful impact.