[Hiring] Senior Paid Search Specialist @Karsh Hagan Madden

Role Description

We are seeking a Senior Paid Search Specialist / Media Buyer with 3+ years of specialized experience to lead and scale our search engine marketing (SEM) and Google ecosystem portfolio.

• Own the end-to-end strategy, setup, execution, and optimization of Google Search, Performance Max, Demand Gen, YouTube, and Display campaigns across diverse destination marketing accounts.
• Support secondary self-serve platforms (Meta, Microsoft/Bing Ads, Pinterest, etc.) and collaborate on integrated performance media campaigns.
• Bridge the gap between media strategy and technical tracking: managing conversion tracking, leveraging GA4/GCM, optimizing keyword/ad group structure, maintaining strict budget pacing, and delivering impactful performance narratives to clients.

This role may require occasional travel, approximately once per year, for company meetings, team collaboration, or other business-related events.

Qualifications

• 3+ Years of Direct Hands-On Experience: Proven track record running large-scale, performance-driven Google Ads campaigns in an agency or high-growth environment.
• Google Ecosystem Mastery: Deep expertise in Google Ads Manager, Search, Performance Max, Demand Gen, YouTube, Google Tag Manager (GTM), and GA4. Google Ads Certifications preferred.
• Analytical & Spreadsheet Skills: Advanced proficiency in Excel/Google Sheets (pivots, formulas, formatting) and data visualization tools.
• Strategic Problem-Solving: Ability to quickly diagnose underperforming campaigns (low CTR, high CPA, low Quality Score) and implement immediate, effective fixes.
• Cross-Channel Knowledge: Familiarity with Microsoft Ads, Meta Ads Manager, or Programmatic/DSP platforms is a major plus.
• Detail & Communication: Uncompromising eye for detail, strong organizational skills under competing deadlines, and comfort presenting technical insights to non-technical stakeholders.

Requirements

• Own the strategy, build, keyword research, ad copywriting, bid management, and ongoing optimization for Google Ads (Search, PMax, Demand Gen, YouTube) and Microsoft/Bing Ads.
• Monitor Google Search and digital media accounts daily to optimize Quality Scores, search impression share, ad strength, negative keywords, and audience targeting to achieve client KPIs.
• Partner with AdOps to ensure flawless conversion tracking, pixel implementation, GA4 integration, and campaign alignment.
• Manage and track monthly ad spend across accounts to guarantee accurate pacing and 100% budget utilization without over/underspending.
• Execute secondary self-serve media buys across Meta, Pinterest, LinkedIn, or programmatic platforms as needed for integrated campaigns.
• Turn raw performance metrics into strategic narratives during monthly client reporting and quarterly strategy reviews.
• Guide digital and junior media buyers on paid search best practices and test emerging features within the Google Ads ecosystem (e.g., AI-driven assets, script automation, new campaign types).

Benefits

• Competitive compensation.
• Medical, dental, vision, and additional benefits to support you and your family.
• 401(k) with Traditional and Roth options, plus a company match.
• Flexible PTO and paid holidays.
• The tools and technology you need to do your best work.

Company Description

At Karsh Hagan Madden, we're passionate about doing great work—and having fun while we do it. Here's what you can expect:

• A supportive team that's invested in your success.
• Opportunities to grow through mentorship, professional development, and meaningful new challenges.
• A collaborative culture where curiosity, creativity, and fresh ideas are always welcome.
• The chance to make an impact, contribute your unique perspective, and help shape great work.
• A workplace that values who you are, the ideas you share, and your potential to grow.