[Hiring] Paid Search Senior Strategist @Tinuiti

Role Description

As a Paid Search Senior Strategist, you will lead portfolio-level Paid Search and Shopping strategy and client management to deliver efficient, profitable growth. You’ll translate complex cross-channel insights into executive-ready decisions, guide substantial budgets with forecast rigor, and leverage automation and Bliss Point to reduce waste and unlock new opportunities. You’ll own client narratives (QBRs/steerco), mentor less senior talent, and codify playbooks that scale. We align scope and expectations to our job architecture to ensure consistency and transparent progression.

Key Responsibilities

• Client‑Centric:
  • Own the client growth agenda: align Paid Search/Shopping strategy to P&L, inventory, and customer journey; manage trade-offs, scenarios, and executive communications.
  • Lead QBRs/steerco updates with clear recommendations and decision thresholds; strengthen senior-client relationships.
• Product‑Led:
  • Orchestrate automation and platform strategy (e.g., value-based bidding, PMax) and integrate Bliss Point insights (Rapid MMM, Always‑On Incrementality, Brand Equity, Creative Insights, Forecasting) into allocation and test plans; close the feedback loop with product teams.
• Data & Measurement‑Driven:
  • Direct the insight-to-action engine: build hypothesis trees, define experiments (control/holdout), and forecast outcomes; ensure data quality (tags/feeds) and communicate model caveats to guide decisions.
• The Tinuiti Way:
  • Connect channel depth to multi‑channel growth; educate clients/teams on measurement strategy; document repeatable frameworks and playbooks.
• Owner Mindset:
  • Drive accountability and speed: eliminate process/spend waste, de-risk decisions, and influence cross-functional adoption through thought leadership.

Qualifications

• 7–10 years managing large-scale Paid Search/Shopping (>$250K/month) with autonomous client ownership and executive communications.
• Platform fluency: Google/Microsoft Ads, Merchant Center; SA360/Skai; competitive tooling (Auction Insights, Adalysis/Adthena/SpyFu) for strategy and positioning.
• Advanced Excel/Sheets/PPT/Google Slides; experiment design (sample size/power), forecasting, and financial modeling; Google Analytics (or GA4) proficiency.
• Hands‑on with value-based bidding, PMax, audiences/signals; comfort with scripts/workflow automation.
• Executive‑ready storytelling, expectation setting, and conflict resolution; demonstrated mentorship of P2–P3 talent.
• Google Search & Shopping (or completed in the first 60 days). Additional Google certifications are a plus.

Requirements

• Protect/expand revenue contribution while meeting efficiency KPIs.
• Increase validated reallocations driven by Bliss Point insights; raise share of budget in high‑ROI segments.
• Maintain an innovative quarterly roadmap with clear success criteria and adoption plans.
• Stay within agreed tolerances on plan/actuals, with clear risk/mitigation logs.
• Sustain high tag/feed integrity with proactive remediation.
• Strong executive feedback (QBR quality, decision clarity, trust).

Benefits

• Unlimited PTO: Fully remote environment and flexibility to take the time you need, when you need it.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts.
• Retirement: Match up to 4% of your contributions at 100%.
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity.
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources.