[Hiring] Senior Paid Media & Programmatic Advertising Specialist @Spartan Investment Group

Role Description

As the Senior Paid Media & Programmatic Advertising Specialist, you will drive scalable customer acquisition by designing, executing, and optimizing high-performing paid and organic marketing campaigns across multiple brands. You will leverage data, analytics, AI-powered marketing tools, and performance insights to maximize lead generation, improve conversion efficiency, and increase return on advertising spend. Working across multiple customer segments and business models, you will translate business objectives into measurable marketing strategies while continuously improving campaign performance through testing, optimization, and data-driven decision making.

Outcomes

• Paid Acquisition Performance: Develop, launch, and optimize paid acquisition campaigns across Google Ads, Meta Ads, LinkedIn, YouTube, Display, and other digital channels that consistently achieve lead generation, conversion, and ROAS targets.
• Campaign Optimization: Continuously improve campaign performance through audience segmentation, bid strategy optimization, A/B testing, creative refinement, and landing page optimization, reducing cost per acquisition while increasing lead quality and conversion rates.
• Analytics & Attribution: Maintain accurate conversion tracking, attribution, and reporting across all acquisition channels using GA4, Google Tag Manager, Meta Pixel, and other analytics tools, ensuring reliable marketing performance data.
• SEO & Organic Growth: Improve organic visibility by executing SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) strategies that increase qualified website traffic and AI search visibility.
• Performance Reporting: Build and maintain dashboards that provide actionable insights into campaign performance, acquisition efficiency, and customer behavior while delivering recommendations for continuous improvement.
• Creative & Messaging Optimization: Develop and test compelling ad copy, messaging, creative concepts, and offers that improve click-through rates, engagement, and conversion performance across all paid channels.
• AI-Driven Marketing Innovation: Leverage AI tools to accelerate campaign creation, audience research, content development, performance analysis, and optimization workflows, improving marketing efficiency and scalability.
• Cross-Brand Marketing Execution: Successfully manage multiple campaigns across three distinct brands, adapting acquisition strategies, messaging, and channel mix to align with each business's objectives and target audience.

Competencies

• Analytical Decision Making: Uses data and performance metrics to identify opportunities, solve problems, and make informed decisions.
• Ownership & Accountability: Takes full responsibility for campaign performance and consistently delivers measurable results.
• Adaptability: Effectively manages multiple brands, priorities, and changing business needs while maintaining high-quality execution.
• Strategic Execution: Translates business goals into effective marketing strategies and executes with precision and efficiency.
• Innovation: Embraces experimentation, AI technologies, and emerging marketing trends to continuously improve performance.
• Collaboration & Communication: Works effectively across teams, communicates insights clearly, and aligns marketing efforts with business objectives.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
• 4+ years of experience in performance marketing, paid acquisition, or growth marketing.
• Experience managing and optimizing multi-channel paid media campaigns with measurable ROI.
• Proficiency with Google Ads, Meta Ads, LinkedIn Ads, GA4, Google Tag Manager, and conversion tracking.
• Working knowledge of SEO, attribution, audience targeting, and digital marketing analytics.
• Experience using AI tools to enhance campaign performance and marketing workflows.
• Google Ads Certification or the ability to obtain certification within 90 days of hire.
• Meta and/or LinkedIn Marketing Certifications preferred.
• Experience with programmatic advertising, AEO/GEO, server-side tracking, or CRM integrations preferred.
• English Proficiency: Advanced professional fluency in English is required, including the ability to communicate clearly and confidently in meetings, presentations, email, and other business communications with U.S.-based internal and external stakeholders.
• Ability to work full-time and maintain significant overlap with U.S. business hours, including evening or overnight schedules as needed.

Remote Work Requirements

• Dedicated home office or professional remote work environment.
• Reliable high-speed internet connection capable of supporting video conferencing and daily business operations.